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The total cost for this course is $1,600
Please enquire for further details.
This course is currently 15% off if you enrol with RMIT Online by June 30, 2025
The Marketing Analytics and Insights course offered by RMIT Online is designed to empower marketing professionals with the essential skills needed to leverage data for effective decision-making. This course focuses on practical applications of marketing analytics, particularly through tools like Google Analytics, Tableau, and Adobe Analytics. Participants will learn to measure, analyse, and optimise marketing performance, ultimately enhancing their ability to drive business results through data-driven insights.
Throughout the six-week course, learners will engage in hands-on projects that involve real-world data analysis, enabling them to create comprehensive customer profiles and develop personalised marketing strategies. The curriculum covers a range of topics, including data visualisation, customer segmentation, and ethical considerations in data usage. By the end of the course, participants will be equipped to present actionable marketing tactics based on their analyses, making them valuable assets in any marketing team.
This course is ideal for early to intermediate marketers looking to advance their careers by developing analytical skills that are increasingly in demand in today’s data-driven landscape. With a focus on practical learning and industry relevance, the Marketing Analytics and Insights course prepares participants to meet the challenges of modern marketing head-on. Enquire to learn more.
There are no prerequisites for this course.
In the Marketing Analytics and Insights course, the subjects that may be studied include:
Looking for a world-class education experience that you can receive from the comfort of your own home? Turn to RMIT Online!
Check out their range of online degrees or upskill faster with a short course and prepare to excel your career. With RMIT Online, you’ll build real-world skills, work closely with their respected industry partners and get the knowledge to transform your career. Being RMIT accredited means you’ll be recognised by one of the most innovative and respected technology institutions in Australia.
Upon successful completion of this course you will receive a Marketing Analytics and Insights credential from RMIT Online.
This Marketing Analytics and Insights course equips students with essential skills to leverage data for informed decision-making in marketing. By mastering tools such as Google Analytics and Tableau, participants will enhance their ability to interpret data-driven insights, which is increasingly vital in today’s data-centric business environment. This course is particularly beneficial for marketing professionals seeking to advance their careers and for early-intermediate marketers aiming to solidify their analytical capabilities.
Graduates will not only gain practical experience in solving real-world marketing problems but will also earn an RMIT credential that can be validated and shared on social media platforms. This certification enhances employability and demonstrates a commitment to professional development, opening doors to various job opportunities in the growing field of marketing analytics.
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