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Marketing Analytics and Insights

RMIT Online logo for educational platform

Location

Online

Study Mode

Online

Outcomes

Customer Analyst, Market Research Analyst, Marketing Analyst

View All

Qualification

Short Courses

Awarded By

RMIT Online

Duration

6 weeks (5 - 8 hours per week)

Start Date

Enquire now for upcoming start dates

Payment Option

Fee For Service, Upfront payment

How Much Will It Cost?

The total cost for this course is $1,600

Please enquire for further details.

Course Rundown

The Marketing Analytics and Insights course offered by RMIT Online is designed to empower marketing professionals with the essential skills needed to leverage data for effective decision-making. This course focuses on practical applications of marketing analytics, particularly through tools like Google Analytics, Tableau, and Adobe Analytics. Participants will learn to measure, analyse, and optimise marketing performance, ultimately enhancing their ability to drive business results through data-driven insights.

Throughout the six-week course, learners will engage in hands-on projects that involve real-world data analysis, enabling them to create comprehensive customer profiles and develop personalised marketing strategies. The curriculum covers a range of topics, including data visualisation, customer segmentation, and ethical considerations in data usage. By the end of the course, participants will be equipped to present actionable marketing tactics based on their analyses, making them valuable assets in any marketing team.

This course is ideal for early to intermediate marketers looking to advance their careers by developing analytical skills that are increasingly in demand in today’s data-driven landscape. With a focus on practical learning and industry relevance, the Marketing Analytics and Insights course prepares participants to meet the challenges of modern marketing head-on. Enquire to learn more.

Eligibility

There are no prerequisites for this course.

FAQS

In the Marketing Analytics and Insights course, the subjects that may be studied include:

  • Data and Insights
  • Marketing Data Analysis
  • Customer Segmentation
  • Data Visualisation Techniques
  • Google and Adobe Analytics
  • Data Ethics and Legislation

Looking for a world-class education experience that you can receive from the comfort of your own home? Turn to RMIT Online!

Check out their range of online degrees or upskill faster with a short course and prepare to excel your career. With RMIT Online, you’ll build real-world skills, work closely with their respected industry partners and get the knowledge to transform your career. Being RMIT accredited means you’ll be recognised by one of the most innovative and respected technology institutions in Australia.

Student Support

Studying online doesn’t mean you have to go through the learning journey solo. When you study with RMIT Online you’ll be connected with a support team and a global network of industry experts, academics and peers, who will help you every step of the way. Whether you have a technical issue, feel bogged down and need someone to talk to or struggling with an assignment - they’ve got the right people to help get you to where you want to be.

Where Will It Lead Me?

Upon successful completion of this course you will receive a Marketing Analytics and Insights credential from RMIT Online.

This Marketing Analytics and Insights course equips students with essential skills to leverage data for informed decision-making in marketing. By mastering tools such as Google Analytics and Tableau, participants will enhance their ability to interpret data-driven insights, which is increasingly vital in today’s data-centric business environment. This course is particularly beneficial for marketing professionals seeking to advance their careers and for early-intermediate marketers aiming to solidify their analytical capabilities.

Graduates will not only gain practical experience in solving real-world marketing problems but will also earn an RMIT credential that can be validated and shared on social media platforms. This certification enhances employability and demonstrates a commitment to professional development, opening doors to various job opportunities in the growing field of marketing analytics.

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