FMCG national sales manager sample cover letter

[date]


Martine Moa
Human Resources Manager
Capri
15 Fount Road
Waterloo NSW 2017



Dear Ms Moa

Re: FMCG National Sales Manager, Ref: 1711

I would like to apply for the position of National Sales Manager, which was recently advertised on the Capri careers website.

I am a focused sales manager with over fifteen years of sales experience, ten of which have been in the FMCG industry. I am looking for the opportunity to use my skills and experience to benefit a progressive company.

I have progressed rapidly in my career as a result of hard work, breakthrough thinking and my natural leadership ability. As a dynamic and confident communicator I am able to build rapport with both clients and colleagues. I am also able to implement strong sales strategies to support sales teams and have demonstrated success across a number of sales channels.

I enjoy collaborative problem-solving and finding innovative ways of overcoming obstacles to drive my team and my brand’s success. I have been a key developer of major sales strategies and negotiations for new product acquisitions that diversify the brand in a positive way. I focus on research, preparation and consistency when developing sales presentations for clients and prospective clients.

I thrive on motivating teams of sales professionals to achieve consistently strong results. My positive attitude and ambitious approach to business has seen the teams I have led grow and add significant profit to the businesses we represent. I am keen to use my experience and knowledge to coach and mentor junior to senior sales professionals to achieve great sales results for the business and to progress in their careers.

I am eager to bring my drive and sales and management expertise to a market leader like Capri. I look forward to hearing from you and discussing the position further.

Kind Regards

[sign here]

Natalia Finnetti