SEM manager sample resume

Natalie Goode

429 Hills Rd
The Lakes NSW 2726
T: (02) 9999 9999
M: 0400 000 000
E: n.goode@email.com

Professional Overview

I am a qualified SEM professional with extensive experience in analytics,
 keyword research, paid search strategies, site auditing, SMM and link building. A sharp communicator with a head for marketing and a knack for thinking outside the box, I have a passion for effective and dynamic online marketing strategies to drive sales and achieve business goals.

Education

Bachelor of Business (Marketing)
Seek Learning/Swinburne University
Commenced: 2012

Certificate IV in Marketing
Open Universities/TAFE SA
Graduated: 2003

Professional Experience

Responsibilities:

• Conduct lead planning and strategy development with the marketing team
• Handle delivery and monitoring of SEM and PPC campaigns
• Prepare performance analysis reports and suggest recommendations
• Write and present monthly SEM reports
• Track site activity and performance using Google Analytics
• Perform competitor SEO research

Achievements:

• Increased online sales by 35% through effective, targeted SEM campaigns

Responsibilities:

• Develop and execute innovative SEM strategies and campaigns
• Increase sales and site traffic through paid search advertising
• Research backlink profiles and recognise linking opportunities
• Evaluate and develop SEO tactics to drive best business outcomes
• Prepare reports and analysis of SEO/SEM activities and results
• Develop social media strategies and manage campaigns
• Perform keyword and competitor research
• Help drive the development of original, SEO-friendly content
• Research and keep up-to-date with SEO best practice and changes to search results algorithms

Achievements:

• Developed wide-ranging skills in the conception and implementation of SEO and SEM strategies
• Increased site traffic and sales by 30%

Technical skills

• Microsoft Word, PowerPoint, Excel
• Google Analytics, Google Adwords
• Dreamweaver
• HTML

Personal Interests

I am a passionate cyclist and I perform pro bono marketing consulting to Aguava.org, an NGO dedicated to providing adequate sanitation in South American communities.

Referees