The Diploma of Social Media Marketing (10904NAT) from College for Adult Learning will give you the essential skills you need to successfully develop your social media strategy and online presence.
With this course, you’ll strengthen your ability to create a consistent brand identity and produce and publish high-converting content to all the right channels to drive traffic to your website.
You’ll gain valuable social media marketing skills to generate website traffic from your social channels, and convert them into paying customers.
This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.
You’ll learn skills in:
- Developing social media strategies by identifying your audience and choosing the right channels for your purpose.
- Establishing both organic and paid social media presence to increase brand reach and engagement.
- Planing, implementation and how to manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.