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Digital Marketing Strategy
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How Much Will It Cost?
The cost of this course is $1,600.
Course Rundown
RMIT Online’s Digital Marketing Strategy course provides professionals with the skills and tools to design and implement effective marketing strategies. This program explores key elements such as the marketing mix, campaign objectives, and the different stages of the marketing funnel – awareness, consideration, conversion, and retention. Through real-world applications, participants will learn how to build brand awareness, attract customers, and drive engagement for business growth.
Throughout the six-week course, learners will engage in hands-on projects that involve creating a multi-channel marketing strategy, developing audience personas, and mapping customer journeys. The curriculum is designed to cater to a diverse audience, including junior marketing professionals, entrepreneurs, and mid-senior managers from non-marketing backgrounds. With the support of industry experts and a dynamic community of learners, participants will gain valuable insights into customer behaviour, SEO strategies, and social media campaigns, ultimately preparing them for success in the evolving digital landscape.
RMIT Online is committed to fostering lifelong learning, offering flexible pathways that align with individual educational goals. By completing this course, participants will earn an RMIT credential, which can be validated and shared on social media platforms. Enquire to learn more about how this course can enhance your digital marketing skills and career prospects.
Eligibility
There are no pre-requisites for this course.
FAQS
What You’ll Learn
In this Digital Marketing Strategy course, the subjects you may study include:
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- Module 1: What is your message and who is your customer?
- >Module 2: Marketing mix and the unique selling proposition (USPs)
- Module 3: Content, the customer journey, and campaign objectives
- Module 4: Digital Channels
- Module 5: Digital planning framework
- Module 6: Next steps
Why study with RMIT Online
Looking for a world-class education experience that you can receive from the comfort of your own home? Turn to RMIT Online!
Check out their range of online degrees or upskill faster with a short course and prepare to excel your career. With RMIT Online, you’ll build real-world skills, work closely with their respected industry partners and get the knowledge to transform your career. Being RMIT accredited means you’ll be recognised by one of the most innovative and respected technology institutions in Australia.
Where Will It Lead Me?
Upon successful completion of this course you will receive a Digital Marketing Strategy credential from RMIT Online.
This Digital Marketing Strategy course equips students with essential skills to effectively plan and execute digital marketing initiatives. By understanding the marketing mix and key performance metrics, students will enhance their employability in a rapidly growing field, with a predicted job growth of 11.4% over the next five years. Graduates will be well-prepared for roles such as Digital Marketing Manager, where the typical salary is around $115,000.
Additionally, students will earn an RMIT credential that can be validated and shared on social media platforms, showcasing their expertise to potential employers. This course also opens pathways to further education, allowing for credit towards certain RMIT degree programs, thereby supporting ongoing career progression and professional development.
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