Content and Social Media Marketing

Explore the world of content and social media marketing with the Content and Social Media Marketing course from RMIT Online. This course focuses on developing practical skills, tools, and tactics for small to medium business owners, entrepreneurs, and junior marketers to launch and scale successful startups and businesses. Participants will learn how to increase content and social media engagement, set marketing goals aligned with business objectives, generate quality content, and measure marketing success. The course also covers social listening, community management, and customer pain point alleviation.

This course is ideal for those looking to enhance their digital marketing skills and stay relevant in the fast-evolving industry. Participants will walk away with a comprehensive content and social media marketing plan, as well as produce tangible marketing assets like blogs, video plans, or social media ads. The course can be taken standalone or as part of a bundle with Graphic Design or Brand + Content Marketing courses.