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The Mad Men guide to advertising

Posted September 20, 2013, by Julia Watters

The glossy world of advertising has always fascinated and has long provided the backdrop for television shows and films. From ad execs Darrin Stephens in Bewitched to Heather Locklear’s Amanda in Melrose Place … but has anyone ever fascinated quite like Don Draper in Mad Men? Mad Men takes us deep into the complex, fast-changing and political world of advertising as it evolves through major changes in the industry and cultural landscape. Even though the series is set in the 1960s, plenty about agency life still rings true and is just as relevant today.

Pete is fairly ruthless when it comes to work and women. He’s a stereotypical, determined young businessman trying to cut his teeth in the industry and get ahead at any cost. His inflated sense of self acts as both a professional help and hindrance. Put yourself in any corporate environment and you are likely to find someone just like Pete. 

The office manager is a good person to befriend in any workplace and Joan is no exception. She has her finger on the pulse of everything that goes on and can help you find your feet, not to mention get you the good stationery. Office managers can wield a lot of power, so don’t underestimate them. 

The whiskeys, cigarettes, beehives and overt sexism may have vanished from modern advertising offices, but the characters and the work are still compelling. See the range of online advertising courses available so you, too, can enter this mad world. 

Julia Watters

Academy Xi
AD1 College
AIM Business School
All Health Training
Australasian College of Health and Wellness
Australian College of Physical Education
Australian Fitness Academy
Australian HR Institute
Australian Institute of Business
Australian Institute of ICT
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Australian Institute of Personal Trainers
Builders Academy Australia
Charles Sturt University
College Australia
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Deakin University
Dūcere
Edith Cowan University
Foundation Education
General Assembly
Griffith University
Hammond Institute
James Cook University Online
La Trobe University Online (Delivered by Didasko)
MCI Institute
Melbourne City Institute of Education
Monarch Institute
Monash University
National College Australia
New Horizons Australia Institute of Technology
Redmako Learning
RMIT Online
The Hotel School
The National Finance Institute
TrainSmart Australia
UNE Partnerships
UniSA Online
University of Adelaide
Torrens University
University of New England
Southern Cross University