The Mad Men guide to advertising

Posted September 20, 2013, by Julia Watters

The glossy world of advertising has always fascinated and has long provided the backdrop for television shows and films. From ad execs Darrin Stephens in Bewitched to Heather Locklear’s Amanda in Melrose Place … but has anyone ever fascinated quite like Don Draper in Mad Men? Mad Men takes us deep into the complex, fast-changing and political world of advertising as it evolves through major changes in the industry and cultural landscape. Even though the series is set in the 1960s, plenty about agency life still rings true and is just as relevant today.

Pete is fairly ruthless when it comes to work and women. He’s a stereotypical, determined young businessman trying to cut his teeth in the industry and get ahead at any cost. His inflated sense of self acts as both a professional help and hindrance. Put yourself in any corporate environment and you are likely to find someone just like Pete. 

The office manager is a good person to befriend in any workplace and Joan is no exception. She has her finger on the pulse of everything that goes on and can help you find your feet, not to mention get you the good stationery. Office managers can wield a lot of power, so don’t underestimate them. 

The whiskeys, cigarettes, beehives and overt sexism may have vanished from modern advertising offices, but the characters and the work are still compelling. See the range of online advertising courses available so you, too, can enter this mad world. 

Julia Watters

AIM Business School
All Health Training
Australasian College of Health and Wellness
Australian College of Physical Education
Australian Institute of Business
Australian Institute of ICT
Australian Institute of Management Education and Training
Australian Institute of Personal Trainers
Builders Academy Australia
Building and Construction Training Australia
College Australia
College for Adult Learning
Deakin University
Ducere Global Business School
Edith Cowan University Online
Endeavour College of Natural Health
Everthought Education
Foundation Education
Griffith University
Hammond Institute
James Cook University Online
Kirana Colleges
La Trobe University
La Trobe University Online (Delivered by Didasko)
MCI Institute
Melbourne City Institute of Education
Mentor Education
Monarch Institute
Nepean Industry Edge Training
Onfit Training College
Open Colleges
RMIT Online
The Hotel School
UNE Partnerships
University of Adelaide
UNSW Online
UTS Online
Victoria University Online
Torrens University
University of East London
University of Mauritius
University of New England
University of Wales Trinity Saint David
Integrated Care & Management Training (ICMT)
Open Colleges School of Health
HTMi Australia
Southern Cross University