Wine and Dine Your Career on Valentine’s Day

For many, Valentine’s Day is about candlelit dinners, roses, champagne, and whispered declarations of love. But for others, it’s the busiest day of the year—and a career opportunity wrapped in red ribbon. Behind every heart-shaped chocolate box and skywritten love note is an entire workforce making romance happen.

Hospitality, floristry, travel, marketing, and even aviation are just a few of the industries that thrive during the Valentine’s Day season. If you love creativity, customer service, or celebrations, this might just be your time to shine—or even consider a career shift into a more passion-fuelled path.

Love Is a Business: Industries That Thrive on Romance

Greeting Cards & Creative Marketing

Rosanna Bramante was once an accountant—but her passion for creativity led her to a new career in the greetings industry. As a seasonal products manager at John Sands, she helped develop messages that connect people emotionally. “It’s dynamic and fast-paced,” she said. “You need to be organised, creative, and understand your audience.”

If you have a flair for words, colour, or campaign planning, you could explore opportunities in marketing, communications, or design.

Floristry: Where Art and Nature Meet

David Berger, head florist at The Flower Factory, says business blooms in February. “We go from 100 arrangements a day to over 1500 for Valentine’s,” he said. With roots in horticulture and a flair for floral fashion, he’s also a Floristry World Cup competitor, lecturer, and judge.

“It’s about having a strong sense of design and instinct,” Berger explains. “Anyone can learn techniques, but great florists feel the flowers.”

Want to turn your green thumb into a career? Explore floristry and horticulture courses.

Chocolatiers and Artisanal Treat Creators

No Valentine’s Day is complete without a sweet finish. Behind every handcrafted truffle or heart-shaped chocolate is a skilled chocolatier or pastry professional. Artisanal food is booming in Australia, with demand for quality and creativity driving growth in patisserie and food styling careers.

If you’re a foodie with a creative streak, consider training in hospitality, patisserie, or food science.

Hospitality & Event Planning

Restaurants and venues are often booked out weeks in advance for Valentine’s Day. Skilled chefs, front-of-house professionals, and event planners are essential to creating memorable experiences for couples. If you’re organised, creative, and thrive under pressure, this sector may be your perfect match.

Interested in bringing events to life? Consider a course in event management or hospitality management.

Skywriting: Love Letters in the Sky

For some romantics, only a sky-high gesture will do. Glenn Smith, a veteran skywriter, says about a quarter of his aerial advertising work is love-themed—and Valentine’s Day is the busiest date on his calendar.

“Writing a simple love heart looks magnificent,” he says. “Don’t try to fit too much—less is more.” Smith’s career spans aviation, skydiving, banner towing, and air shows. It’s a reminder that even the skies aren’t the limit when it comes to unique careers.

If you’re passionate about flight or adventure, consider pathways in aviation or tourism and travel.

Turn Your Passion Into a Career

Valentine’s Day doesn’t have to be just a celebration of love—it can be an inspiration for a new career direction. Whether you’re drawn to floristry, events, food, design, or aviation, there are nationally recognised online courses that can help you turn passion into profession.

Ready to fall in love with your work? Start exploring your next step today.