How to Become A Content Strategist

2 Courses

Displaying 2 of 2 courses

Filters

Clear all

Location

Industry

Study Mode

Payment Option

Qualification

Course Provider

10904NAT

Diploma of Social Media Marketing

Social media marketers are in high demand and businesses everyone are quickly recognising its influence! Tap into the power of social media for your business with this 10904NAT Diploma of Social Media Marketing delivered online by Open Colleges.

From Facebook and LinkedIn to Snapchat and Instagram, you will learn how to devise a social media plan for a range of mediums, and utilise tools such as email marketing and effective content to build your own personal brand.

This online course was created by industry leaders… We’re talking members of Forbes’ Top 50 global social media experts! You’ll get taken through social media network strategy, how to create engaging and effective marketing content, and master the art of creating your own personal brand on social media.

You will also learn how to use email marketing in your workplace, plus have the opportunity to set up and manage social media accounts across a number of channels, meaning you’ll graduate with an impressive portfolio showcasing your abilities and the cutting edge skills to succeed in the dynamic field of social media marketing.

Each student will receive a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia.

PLEASE NOTE – Open Colleges is a privately-run RTO, not government-run like a TAFE, so they cannot offer government funding. Please check eligibility requirements before beginning an enrollment with Open Colleges.

Online

Payment plan, Upfront payment

100% Privacy · Takes 1 min

Bachelor of Applied Business (Marketing)

In a rapidly-changing business world, employers need graduates with practical experience, the ability to adapt to change and a readiness to handle big ideas. With that in mind, Ducere and Torrens University Australia are proud to offer a Bachelor of Applied Business (Marketing) that connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

You’ll learn the latest tools of brand development, digital strategy and campaign management. Acquire real skills in market research, content planning and digital disruption by creating bespoke marketing plans as part of your degree. Be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

This Bachelor of Applied Business (Marketing) combines an immersive online learning experience with a practical and industry-relevant assessment model. Through this groundbreaking approach, you’ll be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

You will develop an industry-relevant project portfolio as part of your degree, learn practical insights from cutting-edge designers and startup marketers and attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra and more. With no exams, you’ll benefit from a unique learning and assessment model focused on practical industry skills, achieved through holistic and applied assessment tasks. Complete assignments relevant to you, your current workplace and your future business. Work on meaningful case studies and innovative marketing projects. If that sounds like you enquire today, and find out why over 44% of Ducere students received a salary increase or a promotion before graduating!

Online

HECS-HELP, Upfront payment

100% Privacy · Takes 1 min

What is a Content Strategist

A career as a Content Strategist is an exciting opportunity for those who are passionate about storytelling and digital communication. Content Strategists play a vital role in shaping the narrative of a brand or organisation by developing and implementing comprehensive content plans. They work closely with various teams, including marketing, design, and product development, to ensure that all content aligns with the overall business goals and resonates with the target audience. This role is perfect for creative thinkers who enjoy collaborating and strategising to create impactful content that engages and informs.

The responsibilities of a Content Strategist are diverse and dynamic. They are tasked with conducting thorough research to understand audience needs and preferences, which informs the creation of relevant and compelling content. This includes everything from blog posts and social media updates to video scripts and email campaigns. A Content Strategist must also ensure that all content adheres to brand guidelines and maintains a consistent tone and style across all platforms. This attention to detail helps to build a strong brand identity and fosters trust with the audience.

Common tasks for a Content Strategist include brainstorming and outlining new content ideas, collaborating with writers and designers to produce high-quality materials, and analysing content performance metrics to refine strategies. They often lead content workshops and training sessions to empower team members and ensure everyone is aligned with the content vision. Additionally, staying updated on industry trends and emerging technologies is crucial, as it allows Content Strategists to innovate and adapt their strategies to meet changing audience expectations.

Overall, a career as a Content Strategist offers a fulfilling blend of creativity, strategy, and collaboration. It provides the chance to make a significant impact on how a brand communicates with its audience, making it an ideal choice for those looking to kickstart their career in the ever-evolving digital landscape. With the right skills and a passion for storytelling, aspiring Content Strategists can look forward to a rewarding and dynamic career path.

The role of a Content Strategist is increasingly vital in today’s digital landscape, where effective communication and content management are key to engaging audiences. This career typically attracts individuals who are creative, analytical, and possess strong communication skills. The average age of professionals in this field tends to be around 30-40 years, with a significant representation of women, making up approximately 70.6% of the workforce.

Average Salary: AU$67,407 per year, with a range from AU$46,000 to AU$137,000 depending on experience and location.
Hours per Week: Most Content Strategists work around 38-40 hours per week, often in a full-time capacity.
Unemployment Rate: The unemployment rate for this role is relatively low, reflecting the high demand for skilled content professionals.
Employment Numbers: Approximately 37,000 individuals are currently employed as Content Strategists in Australia.
Projected Growth: The demand for Content Strategists is expected to grow significantly over the next five years, driven by the increasing importance of digital marketing and content creation.

As businesses continue to recognise the value of strategic content in driving engagement and conversions, the role of the Content Strategist is set to become even more integral. This presents a promising opportunity for those looking to enter or advance in the marketing and communications field.

On this Article

Introduction

Average Salaries

Resources

Content Strategist

Steps to Become a Content Strategist

Understanding the Role of a Content Strategist

A Content Strategist plays a vital role in shaping the voice and message of an organisation through various content forms. They are responsible for developing a comprehensive content strategy that aligns with the company’s goals, ensuring that all content is engaging, relevant, and consistent across different platforms. This role requires a blend of creativity, analytical skills, and a deep understanding of the target audience, making it an exciting and rewarding career path.

Step 1: Obtain Relevant Education

The journey to becoming a Content Strategist often begins with obtaining a relevant degree. While there is no specific degree required, fields such as marketing, communications, journalism, or English can provide a solid foundation. These programs typically cover essential skills such as writing, research, and digital marketing, which are crucial for a successful career in content strategy.

Step 2: Gain Practical Experience

Hands-on experience is invaluable in this field. Aspiring Content Strategists should seek internships or entry-level positions in marketing, communications, or content creation. This experience allows individuals to develop their writing and editing skills, understand content management systems, and learn how to analyse audience engagement. Practical experience also helps build a portfolio, showcasing their ability to create compelling content.

Step 3: Develop a Strong Skill Set

Content Strategists need a diverse skill set to excel in their roles. Key skills include excellent writing and editing abilities, a strong understanding of SEO (Search Engine Optimisation), and familiarity with analytics tools to measure content performance. Additionally, skills in project management and collaboration are essential, as Content Strategists often work with various teams, including designers, marketers, and product managers.

Step 4: Build a Professional Network

Networking is crucial for career advancement in any field, and content strategy is no exception. Attending industry events, joining professional organisations, and connecting with other professionals on platforms like LinkedIn can open doors to new opportunities. Engaging with others in the field can provide insights into industry trends and best practices, further enhancing one’s knowledge and skills.

Step 5: Stay Updated with Industry Trends

The digital landscape is constantly evolving, and staying informed about the latest trends in content marketing, social media, and technology is essential for a successful Content Strategist. Subscribing to industry publications, attending webinars, and participating in online courses can help professionals stay ahead of the curve and adapt their strategies accordingly.

Step 6: Consider Specialisation

As Content Strategists gain experience, they may choose to specialise in a particular area, such as social media strategy, content marketing, or SEO. Specialisation can enhance career prospects and allow individuals to become experts in their chosen niche. This focus can lead to more advanced roles and higher earning potential within the field.

Step 7: Pursue Advanced Education or Certifications

While not mandatory, pursuing advanced education or certifications can further enhance a Content Strategist’s qualifications. Many professionals opt for certifications in digital marketing, content marketing, or SEO to demonstrate their expertise. These credentials can make candidates more competitive in the job market and may lead to higher-level positions within organisations.

Step 8: Build a Personal Brand

In today’s digital age, establishing a personal brand is essential for career growth. Content Strategists can showcase their expertise by creating a professional website or blog, sharing insights on social media, and contributing to industry publications. A strong personal brand can attract potential employers and clients, setting individuals apart in a competitive job market.

Step 9: Seek Feedback and Continuous Improvement

Feedback is a valuable tool for growth. Content Strategists should actively seek feedback from peers, supervisors, and clients to identify areas for improvement. Embracing a mindset of continuous learning and adaptation will not only enhance their skills but also contribute to their overall success in the field.

Step 10: Apply for Content Strategist Positions

Once equipped with the necessary education, experience, and skills, aspiring Content Strategists can begin applying for positions. Tailoring resumes and cover letters to highlight relevant experience and skills will increase the chances of landing interviews. Demonstrating a passion for content and a clear understanding of the role will make candidates stand out to potential employers.

In summary, becoming a Content Strategist is an exciting journey that combines creativity, strategy, and communication. With the right education, experience, and skills, individuals can thrive in this dynamic field, contributing to the success of organisations through effective content strategies.

A Content Strategist plays a vital role in shaping a brand’s voice and message across various platforms. On a typical day, they engage in collaborative meetings with team members to brainstorm and outline upcoming content projects, ensuring alignment with the overall marketing strategy. They meticulously analyse audience insights and market trends to create tailored content that resonates with target demographics. This involves drafting specifications for different content types, from blog posts to social media updates, while adhering to established guidelines for tone and style. Additionally, they work closely with designers and other creatives to enhance content delivery, focusing on optimising for search engines and managing metadata. By continuously evaluating the effectiveness of content strategies, they strive to improve engagement and drive results, making their role both dynamic and impactful in the ever-evolving digital landscape.

A Content Strategist plays a vital role in shaping the voice and direction of a brand’s content. They are responsible for developing and implementing content strategies that resonate with target audiences, ensuring that all messaging is consistent, engaging, and aligned with the overall business goals. This dynamic position requires a blend of creativity, analytical thinking, and collaboration, making it an exciting career choice for those passionate about storytelling and digital communication.

Create specifications and appropriate content for designated audience – Develop tailored content that meets the needs and preferences of specific target groups.
Follow guidelines for tone, style, and content of writing and communications – Ensure all content adheres to established brand guidelines and maintains a consistent voice.
Ensure content is consistent and compelling across delivery streams – Oversee the integration of content across various platforms, including websites, social media, and email marketing.
Improve content delivery including search engine optimization and metadata management – Optimise content for search engines to enhance visibility and engagement.
Collaborate with designers and other team members – Work closely with graphic designers, marketers, and other stakeholders to create cohesive content campaigns.
Conduct audience research and analysis – Gather insights on audience preferences and behaviours to inform content strategy.
Monitor and evaluate content performance – Use analytics tools to assess the effectiveness of content and make data-driven adjustments.
Stay updated on industry trends and best practices – Continuously research and implement new strategies to keep content fresh and relevant.

A career as a Content Strategist requires a diverse set of skills that blend creativity with analytical thinking. Strong writing and editing abilities are essential, as they enable the strategist to craft compelling content that resonates with target audiences. Additionally, a solid understanding of content management systems and digital marketing principles is crucial for developing effective content strategies. Familiarity with SEO practices and data analytics helps strategists optimise content for search engines and measure its performance, ensuring that it meets business objectives.

Collaboration and communication skills are also vital, as Content Strategists often work closely with designers, marketers, and other stakeholders to align content with broader marketing goals. They must be adept at project management, balancing multiple tasks and deadlines while maintaining a clear vision for the content strategy. Ultimately, a successful Content Strategist combines creativity, technical knowledge, and interpersonal skills to create engaging content that drives results.

Strong writing and editing skills
Understanding of content management systems
Knowledge of SEO best practices
Ability to analyse data and metrics
Project management skills
Creative thinking and problem-solving abilities
Excellent communication and collaboration skills
Familiarity with social media platforms and strategies
Ability to adapt tone and style for different audiences
Strategic planning and organisational skills
Attention to detail
Understanding of branding and marketing principles
Ability to work under pressure and meet deadlines
Research skills to stay updated on industry trends
Flexibility and adaptability to changing priorities

Average Salaries

The average annual salary for a Content Strategist in Australia is around $67,407 but this varies based on qualifications and experience, so this number is only an estimation of current data.

max $137 K

av $67 K

Resources For Content Strategists

NATIONAL

QLD

VIC

WA

SA

NT

ACT

TAS

How to Become A Content Strategist

2 Courses

Displaying 2 of 2 courses

Filters

Clear all

Location

Industry

Study Mode

Payment Option

Qualification

Course Provider

10904NAT