Diploma of Social Media Marketing

About this course

Tap into the power of social media for your business with this Diploma of Social Media Marketing (10118NAT) delivered online by ICM Training through Open Colleges.

From Facebook and LinkedIn to Snapchat and Instagram, you will learn how to devise a social media plan for a range of mediums, and utilise tools such as email marketing and effective content to build your own personal brand.

This online course will take you through social media strategy, looking at both organic and paid reach, and teach you the ins and outs of personal branding. You will also learn how to use email marketing in your workplace.

Eligibility

To be eligible for entry into this course, applicants must meet the following requirements:

• Be at least 18 years old; AND
• Have successfully completed Yr 12 or equivalent.

Areas of study

In this social media marketing course, the units of competency you may study include:

• SITHIND201 - Source & use information on the hospitality industry
• SMMBCM501A - Plan, implement and manage blog and content marketing
• SMMBCM501A - Plan, implement and manage blog and content marketing
• SMMMSM502A - Plan, implement and manage mainstream social media marketing strategies
• SMMNSM503A - Plan, implement and manage niche social media marketing strategies
• SMMBPB504A - Establish and build a strong personal brand in social media
• SMMEMS505A - Plan, implement and manage email marketing
• BSBMKG507 - Interpret market trends and developments
• BSBMKG502 - Establish and adjust the marketing mix
• BSBFIM501 - Manage budgets and financial plans

Why study with Open Colleges?

Open Colleges is one of the largest private education providers in Australia. It offers a wide variety of courses, from leisure courses to vocational and higher education courses, many of which are government-accredited and employer-recognised. Most courses are delivered online or via blended learning, allowing you to work at your own pace and around your own schedule. Studying with Open Colleges is perfect for people with busy lifestyles, and those wishing to work and learn for themselves.

Student Support

As a student of Open Colleges, you will have access to a range of student and administrative support options. Your course trainers are available via email, messaging and through your online course forums in OpenSpace. You will also have access to help with study skills such as time management, essay writing and referencing.