Cover Emails: What You Should Know!

Today, most job applications are submitted digitally—either through job boards or directly via email. When applying by email, your cover letter can either go in the body of the email itself or be attached as a separate file alongside your resume.

Whichever format you choose, your goal is the same: to make a strong first impression and encourage the hiring manager to open your attachments. Here’s how to write an email cover letter that stands out.

1. Address the Email Professionally

Just like a formal cover letter, address your email to a specific person whenever possible. Use the name listed in the job ad or research the appropriate contact on LinkedIn or the company website. Avoid generic greetings like “To whom it may concern.”

Example: Dear Ms Tran,

If the job ad requests applications to be sent to a general address (e.g. [email protected]), follow instructions—but still personalise the greeting if you can identify the contact.

2. Optimise the Subject Line

The subject line of your email is prime real estate. Don’t leave it blank or just type “Resume.” Make it specific, relevant, and searchable.

Basic example: Application: Marketing Coordinator – Ref 2593

Stronger example: Experienced Content Strategist Applying for Marketing Coordinator Role – Ref 2593

Use the job title and a key strength to immediately position yourself as a qualified applicant.

3. Write an Engaging Opening Paragraph

Rather than simply saying “Please find attached my resume and cover letter,” take the opportunity to hook the reader with something more impactful. A compelling opening highlights your experience and links it directly to the role.

Example:

“Over the past 12 months, I’ve led a team of 10 to launch three national digital campaigns, each generating over 100,000 unique leads. I’m excited to bring this performance-driven mindset to the Digital Marketing Manager role at [Company Name].”

This approach instantly communicates value and encourages the recruiter to read further.

4. Focus on What You Can Do for the Employer

Your email should show not only why you want the job, but how hiring you will benefit the organisation. This is your chance to demonstrate alignment with the company’s goals, values, or challenges.

Example:

“With a strong track record in brand development and team leadership, I’m confident I can contribute to [Company]’s mission to expand into new markets and strengthen its digital presence. I’d welcome the opportunity to discuss how I can support your growth strategy.”

Show them that you’re not just a good fit—you’re an asset.

5. Use Keywords Strategically

Recruiters and applicant tracking systems (ATS) often scan emails and attachments for role-relevant terms. Use industry-specific keywords naturally in your email—especially those listed in the job ad (e.g. “stakeholder management,” “content marketing,” “SQL”).

Including these terms increases your visibility in digital systems and positions you as a good skills match.

6. Close With Gratitude and a Call to Action

Always thank the hiring manager for their time. A polite, enthusiastic sign-off goes a long way.

Example:

“Thank you for considering my application. I’d love the chance to further discuss how my experience can contribute to your team.”

End with a formal closing such as:

• Kind regards,
• Sincerely,
• Warm regards,

7. Attach Your Documents the Right Way

Always name your files clearly and consistently. Remember, the recruiter may receive hundreds of applications—make yours easy to locate.

Good examples:

• jordan_lee_resume.pdf
• jordan_lee_cover_letter.pdf

Send documents as PDFs to preserve formatting. In your email, mention that editable versions can be supplied on request if needed.

Tip: Double-check the attachments before hitting send—it’s one of the most common job application mistakes.

Bonus: Cover Email Example

Subject: Experienced Retail Buyer Applying for Merchandise Planner Role – Ref MP2025

Email Body:

Dear Ms Chan,

With over five years’ experience in end-to-end merchandise planning and a record of boosting category sales by 18% YOY, I’m excited to apply for the Merchandise Planner position at [Company Name].

I’ve attached my resume and cover letter for your review. I’d welcome the chance to discuss how I can contribute to your team’s 2025 retail growth strategy.

Thank you for your time and consideration.

Kind regards,
Jordan Lee
0412 345 678
linkedin.com/in/jordanlee

Make Every Email Count

A well-written email cover letter is more than just an introduction—it’s a chance to stand out. With clear formatting, the right keywords, and a value-focused message, you can create a compelling first impression that gets your application noticed.

Need help writing the perfect resume or cover letter? Explore:

• sample resumes and cover letters
• how to write a resume
• professional resume writing services