Event Coordinators Sought After by Businesses

In today’s experience-driven economy, events aren’t just about logistics—they’re a key part of brand strategy, client engagement, and internal culture. That’s why demand for skilled event coordinators is rising across industries, particularly in corporate settings like finance, tech, government, education, and consulting.

From conferences and product launches to networking functions and internal meetings, organisations are realising the value of delivering seamless, engaging, and strategically aligned events. And they’re hiring trained professionals to make it happen.

Why Event Coordinators Are Essential in 2025

“Every client interaction is an opportunity to reinforce brand value and professionalism,” says Jenny Jenkins, General Manager for Business at Think Education. “Businesses are recognising this—and investing in roles that ensure consistent, impactful experiences.”

Event coordinators are responsible for bringing this to life. Their work blends creativity with project management and business strategy. The job involves planning, budgeting, supplier coordination, logistics, stakeholder communication, and more—all while staying cool under pressure.

“Whether it’s a stakeholder lunch or a national conference, a qualified event professional takes the stress off leadership teams and ensures events deliver results—on time and within budget,” says Jenkins.

A Fast-Growing Career Path with Entry Points for All

Event management is ideal for professionals with a passion for organisation, communication, and creating memorable experiences. It attracts:

• New graduates with a background in business, marketing, or communications
• Career changers from admin, hospitality, or customer service roles
• Working professionals looking to upskill or formalise experience through online study

And the best part? Entry into the industry can be fast-tracked with hands-on experience and targeted qualifications such as:

• Diploma of Event Management
• Diploma of Marketing and Communication
• Certificate or Bachelor’s in Business (Events/Marketing)

Success Story: From Student to Full-Time Events Professional

Jessica Marshall, now an Events Coordinator at Engineers Australia, completed a Bachelor of Business (Events Management) and jumped straight into a full-time role thanks to a combination of practical training and volunteer experience.

“During my degree, I worked at over 15 events—everything from Sydney Fashion Weekend to city marathons,” says Jessica. “Those experiences gave me a real-world understanding of logistics, pressure, and stakeholder needs.”

In her current role, Jessica manages high-impact events such as Australian Engineering Week, educational forums, and the Engineering Excellence Awards. “There’s never a dull moment,” she says. “No two days are the same—from managing catering to briefing sponsors and finalising budgets.”

Her advice to others entering the field? “Get involved early, volunteer often, and study somewhere practical. I was ready to hit the ground running the day I graduated.”

Flexibility for Career Changers and Upskillers

“We’ve seen a rise in working professionals enrolling in events courses online,” says Jenkins. “People want to pivot into event roles—either within their current organisation or by making a career change. Online study gives them that flexibility without pausing their careers.”

With strong demand for professionals who can deliver both in-person and virtual events, now’s a great time to formalise your experience or gain new skills that are relevant across industries.

Is Event Management Right for You?

If you thrive on creativity, love solving problems, and enjoy working with people, events might be your ideal career. Whether you want to manage music festivals, corporate conferences, product launches or community fundraisers, this field offers variety, growth, and long-term career potential.

Popular career paths in events include:

• Event coordinator or manager
• Marketing and communications specialist
• Venue or hospitality manager
• Conference and exhibition organiser
• Virtual event producer

Get started now: Explore media, communications and event management courses.