The Online Revolution: Get Twittering

Job hunting today isn’t just about resumes and cover letters. Your online presence is now one of your most powerful career tools. Whether you’re on LinkedIn, X (formerly Twitter), GitHub, Substack, or even TikTok, your digital footprint can open doors—or quietly close them.

With employers, recruiters and clients regularly turning to Google to vet candidates before interviews, having a professional personal brand online is more than optional—it’s essential. So how can you leverage social media and digital tools to build your reputation and boost your career?

Get Up to Speed with the New Tools of the Trade

Different platforms serve different purposes in today’s job market. Here’s a quick overview of where to start and how to use them strategically:

🔹 LinkedIn: Your Professional Hub

Still the go-to platform for networking, job hunting and personal branding. Use it to:

• Showcase your work history, qualifications and certifications
• Engage in industry discussions and share content
• Request recommendations and grow your network

Bonus: Many employers now use LinkedIn Recruiter to headhunt talent directly.

🔹 X (Twitter): Join Conversations in Real-Time

Twitter—now rebranded as X—remains popular for thought leadership and staying on top of trends. Use it to:

• Follow industry leaders and publications
• Share insights or opinions on news relevant to your field
• Join professional Twitter chats or events

🔹 Personal Website / Blog: Control Your Narrative

Want more control over your professional image? A simple personal site or blog can be a great way to share your portfolio, resume, or career insights—especially for creatives, freelancers, or entrepreneurs. Platforms like WordPress and Squarespace make it easy to get started.

🔹 TikTok and Instagram: Yes, Even These

Believe it or not, short-form video content is increasingly being used to showcase career advice, skill tutorials, personal branding tips, and even resume walkthroughs. If you’re in creative, tech, or marketing fields, platforms like TikTok and Instagram can help demonstrate your communication skills and build a following.

Interested in building your brand? Consider a digital marketing course to boost your confidence and reach.

Build a Personal Brand That Works for You

Think of your online presence as a living, breathing resume. The key to success? Consistency, clarity, and authenticity. Here’s how to do it right:

• Choose your platforms wisely—don’t spread yourself too thin
• Keep your profiles up to date with accurate job titles, bios and links
• Stay professional in tone—even when being casual
• Share content or comment on topics relevant to your industry

Need help building your CV or brand? Check out our free resume templates and cover letter guides.

Mind Your Privacy and Online Reputation

The line between professional and personal can blur online. That’s why it’s important to:

• Audit your social media presence regularly—delete or hide anything questionable
• Use privacy settings carefully on platforms like Facebook or Instagram
• Separate professional accounts from personal ones if needed
• Set up Google Alerts for your name to monitor your online mentions

Don’t let one poorly thought-out comment undo your hard work. Reputation management is part of digital professionalism.

Use Aggregators and Tools to Save Time

If you’re active on multiple platforms, consider using tools like:

• Buffer or Hootsuite – to schedule and manage posts
• Linktree – to share multiple links in one place from bios
• About.me – to create a one-page online portfolio

Being organised helps ensure your profiles are current, professional, and working in your favour—without taking up all your time.

Don’t Forget the Offline World

Online branding matters—but human connection is still irreplaceable. Make time to:

• Attend industry events and conferences
• Schedule coffee catch-ups with former colleagues or mentors
• Join professional associations or volunteer networks

And when you meet someone offline, be ready to connect online. Your LinkedIn profile could be the perfect follow-up to a great first impression.