10 Tips for Using Social Media in Your Job Hunt

Whether you’re actively job hunting or just thinking about your next move, social media can be a powerful tool to build your personal brand, expand your network, and uncover hidden opportunities. Used strategically, platforms like LinkedIn, X (formerly Twitter), Instagram, and even TikTok can help you get noticed by the right people—and fast.

Here are 10 practical, up-to-date tips to help you leverage social media to find your next role.

1. Build a Professional Digital Presence

First impressions count—and these days, they often start with a Google search. Employers frequently search candidates online before or after interviews, so take control of what they’ll see.

✔ Clean up your digital footprint by removing or hiding unprofessional content
✔ Create or update your LinkedIn profile with a clear headline and recent experience
✔ Use a professional-looking photo across platforms

Even on personal accounts like Facebook or Instagram, assume everything could be public—use privacy settings wisely.

2. Optimise Your Profiles with Keywords

Your social media bios and job descriptions should include industry-relevant keywords—these are what recruiters and hiring software look for. Use language that reflects your current skills, certifications, and career goals.

Need help identifying keywords? Check out job ads or explore our tips on resume keyword optimisation.

3. Watch What You Post

It’s tempting to tweet every thought or post casually—but once it’s online, it’s searchable. Before you post, ask: “Would I be happy for a potential employer to see this?” If the answer’s no, skip it or change your privacy settings.

Pro tip: focus on sharing thoughtful, relevant content that reflects your professional values and interests.

4. Check Your Privacy Settings

Platforms like Facebook and Instagram give you control over what’s visible to strangers. Make sure your personal life is shared only with your intended audience by updating your settings regularly.

That said, even with privacy tools in place, always assume anything you post could be shared or screenshot. When in doubt, keep it private or skip it entirely.

5. Share the Right Links

Add your LinkedIn URL and professional handles (like a work-focused X or GitHub profile) to your resume or email signature. This shows that you’re confident in your digital footprint and savvy about networking.

Note: There’s no need to include Facebook, Instagram, or personal TikTok profiles—unless they directly relate to your career (e.g., content creation or digital marketing).

6. Participate in Industry Conversations

Follow companies, industry leaders, and professional groups. Share their content, leave insightful comments, and join relevant discussions. This can help establish you as someone engaged and passionate about your field.

LinkedIn Groups and industry-specific hashtags (like #AgedCareJobsAU or #WomenInSTEM) are great places to start connecting with peers and recruiters.

7. Grow and Nurture Your Network

Don’t wait for jobs to be posted—many roles are filled through referrals and internal recommendations. Use LinkedIn to map out companies you’re interested in and connect with people who work there.

✔ Engage with their posts
✔ Re-share company news
✔ Reach out politely with a message that explains your interest

Meaningful networking is about adding value, not just asking for favours.

8. Let People Know You’re Open to Work

If you’re openly job hunting, use LinkedIn’s “Open to Work” feature and mention in your profile summary that you’re seeking new opportunities. You can also post updates that hint at your availability without being too obvious.

Example: “Just wrapped a great contract—keen to explore new opportunities in digital marketing!”

Only share updates publicly if you’re not currently employed or if you’re confident it won’t impact your role.

9. Stay Up to Date with Industry Trends

Follow industry-specific blogs, influencers, recruiters, and news pages on LinkedIn, X, or relevant forums. Subscribe to newsletters and join virtual events or webinars when possible.

By staying informed, you’ll be better prepared for interviews and may discover job openings before they’re posted widely.

10. Showcase Your Expertise with a Blog or Portfolio

Consider starting a blog, YouTube channel, or portfolio site to demonstrate your knowledge, skills, and voice. If you’re in design, coding, writing, or marketing—this is especially valuable.

Blogs also show employers that you’re proactive, passionate, and capable of independent thought. Just make sure the content is professional, relevant, and well-written. Learn more about starting a blog for your career.

Take Control of Your Online Brand

Your social media presence is more than just a digital resume—it’s a platform to tell your story, demonstrate your value, and open doors to your next opportunity. With a little effort and intentional strategy, you can turn your daily scroll into a powerful job-search tool.

Need more job search tips? Explore:

• smart job search strategies
• short courses to boost your skills
• resume and cover letter resources