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Twitter may be an entertaining way of keeping up-to-date with the latest news and gossip, but for job seekers it’s becoming an increasingly useful way of tapping into professional networks and job opportunities.
Jun 15,2025
What was once a fast-moving newsfeed of memes, opinions, and trending hashtags is now a surprisingly effective platform for career networking. Twitter—now officially rebranded as X—is not just for breaking news or celebrity updates. With the right strategy, it can be a powerful tool for job seekers to connect with recruiters, discover hidden opportunities, and build a personal brand.
Here’s how to use X to your advantage in today’s job market.
Start by treating your X profile like a digital business card:
Your bio is prime real estate. Add keywords that recruiters or peers in your industry might search for. Example: “UX Designer | Accessibility Advocate | Open to remote roles | Portfolio: yoursite.com”
Follow professionals, recruiters, companies, and industry groups related to your field. Don’t just follow at random—curate a feed that brings you insight, inspiration, and opportunity.
Here’s where to start:
You can also use Twitter Lists to organise your feed into categories like “Job Leads,” “Design Inspiration,” or “Recruiters.”
Social platforms reward engagement. Don’t just lurk—get involved:
Just a few interactions a week can help you get noticed—and when opportunities arise, people will already know who you are.
Consistently sharing helpful, insightful content positions you as a valuable voice in your field. You don’t need to tweet every day, but do aim to:
Remember, each post adds to your online brand. Aim to sound approachable, informed, and confident—not overly self-promotional.
Hashtags are your best friend when job hunting on X. Try these combinations:
You can also follow hashtags like #JobHuntChat or #HireMeAU to join ongoing conversations and share your search status. Many recruiters also use these hashtags to scout talent.
If you have a dream company or a shortlist of employers, follow them. Many businesses post roles directly on X—sometimes even before they hit job boards.
By regularly engaging with a company’s content, you stay visible and informed. You’ll also get a better feel for their tone, values, and culture—great intel for tailoring your cover letter or preparing for interviews.
Not sure where to start? Look for these types of employer accounts:
Don’t be afraid to say you’re on the job market—just be thoughtful about how you do it. Sample post:
“Looking for my next opportunity in content strategy or UX writing (remote or Sydney-based). 4+ years experience, portfolio available. Open to chats or referrals—thank you! #UXJobs #Hiring”
You can pin a tweet like this to the top of your profile to make it easy for employers or recruiters to find.
Participating in real-time job chats can expose you to new advice, resources, and connections. Some popular examples include:
Many chats are hosted weekly or monthly. You don’t need to be an expert—just show up, participate, and learn.
Used wisely, X (Twitter) is more than just a microblogging platform—it’s a real-time, global networking tool. Whether you’re actively applying or just building visibility, your presence on X can lead to opportunities you might not find elsewhere.
Want to strengthen your job applications or skills while you build your digital network? Check out:
Josie Chun shares engaging articles on career choices, workplace skills, and educational trends at Career FAQs.