Facebook Your Way to A Fabulous Career!

Social networking isn’t just for memes, birthdays and reconnecting with high school friends anymore. With over 2 billion active users, Facebook has grown into more than a social platform—it’s a tool that job seekers and employers alike are increasingly using to connect.

If you’re job hunting in today’s digital-first world, learning how to use Facebook strategically could give your search a serious edge. Here’s how to turn one of the world’s most popular platforms into a career-boosting asset.

Facebook as a Professional Networking Tool

While Facebook started as a casual space, it now offers plenty of features that can support your job search—especially if you know where to look and how to present yourself. What makes it unique is its ability to connect you with real-world contacts who may have inside access to jobs you’ll never see on Seek or LinkedIn.

✔ Tap Into Your Extended Network

Your old classmates, neighbours, former colleagues, or even friends-of-friends could hold the key to your next opportunity. Don’t underestimate the power of posting a casual status update like: “Open to new opportunities in marketing and digital strategy—DM me if you know of anything!”

✔ Join Facebook Groups for Jobs and Industry Networking

Facebook groups dedicated to local job postings, freelancing gigs, or industry-specific communities can be goldmines. Just search terms like “Sydney marketing jobs” or “Freelance graphic design Australia.” Contribute to discussions, ask questions, and connect with professionals who share your interests.

✔ Follow Employers and Job Boards

Many Australian companies and recruiters now maintain active Facebook pages. These often post open roles, hiring events, or behind-the-scenes content about company culture. It’s a great way to stay up to date and be among the first to apply when a role is posted.

✔ Explore Facebook’s Job Listings Feature

Facebook has a built-in “Jobs” tab where employers can post vacancies and receive applications directly. You can filter by location, job type, and industry. When applying, make sure your Facebook profile appears professional, as employers can easily click through.

How to Make Facebook Work for Your Career

✔ Clean Up Your Profile

Make sure your public posts, profile photo, and bio are recruiter-friendly. Use privacy settings to control what’s visible to strangers. A good rule of thumb: if you wouldn’t show it in a job interview, don’t let it be public.

✔ Optimise Your “About” Section

Add your job title, skills, or link to your LinkedIn profile or portfolio in your bio. Consider writing a short statement like, “Digital marketer passionate about growing brands. Open to new opportunities.”

What About LinkedIn?

If you prefer a platform that’s built entirely for professional networking, LinkedIn remains the gold standard. Unlike Facebook, LinkedIn is focused entirely on careers, with a strong recruiter presence and a wealth of tools for job searching, networking, and upskilling.

✔ Why LinkedIn Still Matters

• Dedicated space for resumes, skills, and endorsements
• Job listings tailored to your profile
• Ability to connect directly with hiring managers
• Access to alumni and industry-specific groups

Plus, LinkedIn allows you to see which of your connections work at specific companies—making it easier to request introductions or referrals.

If you’re not already on LinkedIn, check out our tips on making LinkedIn work for your career.

Facebook vs LinkedIn for Job Hunting

Platform	Best For	Tone	Features
Facebook	Networking through personal contacts, joining niche groups, responding to job posts	Informal	Facebook Jobs, Groups, Employer Pages
LinkedIn	Professional branding, recruiter visibility, career content	Formal	Resume-style profiles, job listings, connection recommendations

Verdict: Use both platforms in tandem. Facebook helps uncover informal or hidden roles, while LinkedIn gives your professional profile reach and credibility. Together, they form a well-rounded digital job-hunting strategy.

Turn Your Social Feed Into a Career Asset

In today’s job market, your online presence matters more than ever. By taking control of how you show up on platforms like Facebook and LinkedIn, you can increase your visibility, build valuable relationships, and find out about roles that aren’t advertised anywhere else.

Need more support with your job search? Check out:

• job search strategies and resources
• short courses to upgrade your skills
• resume and cover letter templates