14 Ways to Make Linkedin Work for Your Career

Whether you’re starting your career, exploring a change, or actively job hunting, LinkedIn is an invaluable platform for building your professional network and boosting your career visibility. With more than 13 million Australian users and over 1 billion globally, LinkedIn has become a key tool for connecting with employers, recruiters, and industry peers.

If you’ve been ignoring those connection requests, it’s time to rethink that strategy. Here’s how to make LinkedIn work harder for your career.

1. Promote yourself from the get-go

Yes, recruiters Google you. An optimised LinkedIn profile often ranks above your social media accounts in search engines—so make sure it sends the right message. Set your profile to public and customise your LinkedIn URL to include your name. This looks more professional on your resume or digital signature.

2. Reconnect with your network

LinkedIn is the perfect platform to reconnect with former colleagues, classmates, or mentors. Aim for at least 30 meaningful connections to show you’re engaged, but don’t mass-add people—quality trumps quantity. You can also ask trusted contacts for introductions to their connections to expand your network strategically.

3. Link your other platforms

Use your profile as a central hub by linking to your portfolio, blog, or other social profiles (like Twitter or a GitHub repository). This lets visitors explore your full professional presence across platforms.

4. Add a professional photo

Profiles with a headshot get up to 21 times more views. Choose a clear, friendly image where you’re dressed appropriately for your industry. Avoid selfies or overly casual snaps. Need help choosing the right shot? Check out our guide on the perfect LinkedIn photo.

5. Use keywords to be found

Recruiters often search by keywords. Make sure the ones relevant to your field—like “project management,” “data analysis,” or “digital marketing”—appear in your headline, summary, and job descriptions. Aim for natural repetition to boost your visibility.

Need help with keyword research? Learn how to tailor your resume with keyword strategy in this guide.

6. Create a compelling headline

By default, LinkedIn uses your job title as your headline, but you can (and should) customise it. Make it clear, benefit-focused, and descriptive. Example: “Digital Marketing Specialist | SEO, Paid Media & Content Strategy.”

7. Write a strong summary

This is your elevator pitch. Use your summary to share your unique skills, career highlights, and what you’re passionate about. Be concise but impactful. Break it into short paragraphs or bullet points for easier reading.

8. Highlight achievements, not just responsibilities

Don’t just list duties—show how you made an impact. For each job entry, focus on specific results or improvements you’ve made.

• Improved client retention by 30% through enhanced onboarding processes.
• Delivered a $250K increase in annual revenue by leading a new product launch.
• Reduced team turnover by 40% through coaching and workflow redesign.

Quantifying results builds credibility and shows employers the value you bring.

9. Ask for recommendations

Social proof matters. Reach out to colleagues, mentors, or managers for a few personalised recommendations. A good endorsement can reinforce your credibility and attract recruiters.

10. Join industry groups

Participate in LinkedIn Groups related to your profession, industry or goals. These groups are excellent for networking, staying updated, and showcasing your expertise through thoughtful discussion.

11. Start your own group

If you can’t find a group that fits, start one! Invite peers in your niche, post regularly, and encourage discussion. It’s a great way to grow your network while positioning yourself as a thought leader.

12. Always be authentic

Exaggerating on LinkedIn is easily uncovered. Stay honest about your roles, titles and skills. Integrity builds trust—and trust builds careers.

13. Research companies and hiring managers

Use LinkedIn to check out companies you’re interested in. See who works there, what their paths looked like, and what they post about. Before interviews, review your interviewer’s profile—it can help you build rapport and tailor your responses.

14. Keep your profile fresh

Don’t set and forget. Check in monthly to update achievements, skills, or projects. Comment on posts, share helpful content, or congratulate peers. Staying active keeps you visible—and top of mind for opportunities.

Bonus: Courses to Level Up Your LinkedIn Profile

If your profile needs a professional boost, consider investing in upskilling. Explore these course categories to gain in-demand skills that recruiters are searching for:

• Digital Marketing
• Information Technology
• Project Management
• Business & Leadership
• Professional Writing

Start Building Your Career with Confidence

Your LinkedIn profile is more than a digital resume—it’s your personal brand hub. With the right strategies, it can open doors to new roles, industry connections, and unexpected opportunities. Make it work for you—because your next career step could be just one connection away.