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Jun 21,2025
LinkedIn has evolved from a professional directory into one of the most powerful career tools available—especially if you’re job hunting or open to new opportunities. But with over a billion members globally and more than 13 million Australians on the platform, how do you make your profile stand out to recruiters?
If your LinkedIn is just a digital resume, you’re missing out. Here’s how to make your profile work for you and turn it into a magnet for recruiters actively looking to hire.
Your headline is one of the first things recruiters see in search results, so make it count. Don’t just use your job title—use this space to show your value proposition.
Sarah Smith – Marketer at Ignite Training
Sarah Smith – Building brand visibility through SEO, content marketing & social media | Marketing Specialist @ Ignite Training
Tips for crafting your headline:
Still unsure? Check out our LinkedIn profile photo guide for tips on getting visual and headline alignment right.
According to LinkedIn, users with complete profiles are 40x more likely to receive opportunities. Here’s what “complete” means in 2025:
Pro tip: Take a short LinkedIn strategy course to learn how to align your profile with recruiter search algorithms.
Recruiters don’t just look at your experience—they want to know you’re present and engaged on the platform. Inactive profiles often get skipped.
You don’t need to be an influencer—just be visible. A simple, thoughtful comment on a trending post in your industry can put your name in front of the right people.
LinkedIn allows you to discreetly let recruiters know you’re open to opportunities. Here’s how to set it up:
This small change makes a big difference—many recruiters filter searches by “Open to Work” status.
Want inspiration? Search for professionals in similar roles or industries and browse their profiles:
Use this to identify trends or ideas you can adapt—just don’t copy-paste. Your profile should feel authentic to you.
Professional development isn’t just for resumes—your LinkedIn profile should reflect the upskilling you’re doing, especially in competitive industries. Add any:
This shows recruiters you’re proactive about your growth—especially if you’re changing careers or looking to move into leadership.
❌ Profile photo is missing or too casual
❌ Headline is just your job title
❌ Typos or incomplete sections
❌ Using buzzwords like “ninja” or “guru” without explanation
❌ No activity or visible engagement
✅ Quick fix: Dedicate one hour to review and update your profile. It’s a small investment that could lead to your next career opportunity.
If you’re actively job seeking, consider combining your updated LinkedIn profile with:
Your online presence is often your first impression—so make it work as hard as you do.
Jenny found her way with words while interning during uni, since, she's produced articles on it all – from hair and beauty to homewares, travel, career advice and study tips. On a weekend you're most likely to find her lining up for a table at the latest cafe or restaurant.