If you are looking to further your current marketing career or start a career in digital marketing, then this part-time Digital Marketing course from General Assembly could be just the thing you are looking for. This online, part-time course is designed for people who want a flexible course that will fit in with their lifestyle while providing them with all the essential digital marketing skills that are in high demand in today’s business world.
Whether you’re a beginner or an experienced marketer, this course will provide you with all the tools you need to conduct effective and efficient digital marketing campaigns, from strategy to campaign evaluation. You will learn how to effectively employ all the relevant digital channels such as social media, search, video and display and you will be able to manage your campaigns and deliver results through techniques such as conversion optimisation and usage of tools and platforms such as Google Analytics and more.
You will gain practical experience through a capstone project that will get you to use your newly gained skills and knowledge, as well as learn how to create polished reports and presentations to communicate your campaign strategy and results.