Social Media Consultant Resume Examples and How to Write
Are you a creative social media professional struggling to convert your digital expertise into consulting opportunities? You’re not alone in navigating Australia’s rapidly evolving social media landscape. While businesses recognise the critical importance of social media for growth and customer engagement, many talented professionals find themselves stuck between agency roles and freelance uncertainty. The challenge lies in demonstrating your strategic thinking, measurable business impact, and ability to adapt to constantly changing platforms and algorithms—skills that separate successful consultants from content creators.
This comprehensive guide will transform your social media consultant resume from a portfolio of past posts into a strategic business document that showcases your ability to drive measurable growth, manage brand reputation, and deliver ROI-focused campaigns. Whether you’re transitioning from in-house marketing roles, agency work, or building on freelance success, we’ll provide you with industry-specific examples, proven templates, and strategic insights to help you stand out in Australia’s competitive digital marketing landscape. According to the Australian Direct Marketing Association, social media consultant demand has increased by 45% as businesses seek specialised expertise to navigate complex digital ecosystems and regulatory requirements including Australian Consumer Law compliance.
Social Media Consultant Resume (Text Version)
ALEXANDRA CHEN
Social Media Consultant
[email protected] | 0412 789 123 | LinkedIn: linkedin.com/in/alexandracheNSM
Melbourne, VIC 3000
Portfolio: www.alexchendigital.com.au
PROFESSIONAL SUMMARY
Results-driven Social Media Consultant with 6+ years of experience developing and executing integrated social media strategies for Australian brands across retail, hospitality, and professional services sectors. Proven track record of increasing brand awareness by 150% on average, driving $2.8M+ in attributed revenue, and managing social media budgets exceeding $500K annually. Expertise in content strategy, community management, paid social advertising, and influencer partnerships with strong focus on Australian market insights and regulatory compliance.
PROFESSIONAL EXPERIENCE
Senior Social Media Consultant | Digital Growth Partners | March 2022 – Present
– Developed and executed comprehensive social media strategies for 15+ Australian clients, achieving average 180% increase in engagement rates and 45% growth in qualified leads
– Managed integrated campaigns across Facebook, Instagram, LinkedIn, and TikTok with combined monthly budget of $150K, delivering average ROAS of 4.2:1
– Created content strategy framework adopted company-wide, improving campaign efficiency by 35% and reducing content production time by 25%
– Led cross-functional team of 8 specialists (designers, copywriters, videographers) to deliver award-winning campaigns for major retail clients
– Implemented social listening and analytics protocols that identified emerging trends, resulting in 3 viral campaigns generating 2M+ organic impressions
Social Media Strategist | Melbourne Creative Agency | June 2020 – February 2022
– Managed social media accounts for 12 clients across fashion, food, and lifestyle sectors, consistently exceeding KPI targets by 25%
– Developed influencer partnership program that delivered $850K in attributed revenue through collaborations with 50+ Australian micro and macro-influencers
– Created crisis communication protocols and reputation management strategies, successfully managing 5+ brand reputation challenges
– Conducted social media audits and competitor analysis for new business pitches, contributing to $1.2M in new client acquisitions
– Mentored 3 junior team members and established social media training program for account management teams
Digital Marketing Specialist | Brisbane Fashion Collective | August 2018 – May 2020
– Grew social media following from 5K to 75K across platforms within 18 months through strategic content planning and community engagement
– Launched TikTok presence that achieved 500K+ video views monthly and drove 30% increase in website traffic from social channels
– Collaborated with e-commerce team to implement social shopping features, resulting in 40% increase in social commerce conversions
– Managed seasonal campaigns and product launches, achieving average engagement rate of 8.5% (3x industry benchmark)
EDUCATION
Bachelor of Communications (Digital Media) | Queensland University of Technology | 2018
Relevant Coursework: Digital Marketing Strategy, Consumer Psychology, Brand Communications
CERTIFICATIONS
– Facebook Certified Marketing Science Professional | 2023
– Google Ads & Google Analytics Certified | 2022
– Hootsuite Social Media Marketing Certification | 2021
– LinkedIn Marketing Solutions Certified | 2023
TECHNICAL SKILLS
Social Media Platforms: Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, Pinterest
Analytics & Reporting: Google Analytics, Facebook Analytics, Sprout Social, Hootsuite Insights, Buffer Analytics
Content Creation: Canva Pro, Adobe Creative Suite, Figma, CapCut, Later Visual Planner
Social Media Management: Hootsuite, Buffer, Sprout Social, Creator Studio, Business Manager
Advertising Platforms: Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Google Ads
Research Tools: BuzzSumo, Brand24, Mention, SEMrush, Brandwatch
ACHIEVEMENTS
– Winner: “Best Social Media Campaign” – Australian Marketing Awards 2023
– Generated 15M+ organic impressions for client campaigns in 2023
– Achieved average client retention rate of 95% over 4-year consulting period
– Featured speaker: “Social Commerce Trends” – Social Media Marketing World Australia 2023
What is The Best Format for a Social Media Consultant Resume?
The reverse chronological format is ideal for social media consultant resumes as it demonstrates your career progression and adaptation to the rapidly evolving digital landscape. This format allows Australian employers to see how you’ve grown with social media trends and platform changes, which is crucial in this dynamic field.
Font and Typography: Use modern, clean fonts like Calibri, Helvetica, or Open Sans that reflect current design trends. Your name should be in 18-20pt font, section headings in 12-14pt, and body text in 10-11pt. Avoid overly creative fonts that might appear unprofessional or create ATS scanning issues.
Margins and White Space: Maintain 0.5-0.75 inch margins to create a clean, organised appearance. Strategic white space helps highlight key achievements and metrics, which are crucial for demonstrating the measurable impact of your social media work.
File Format: Always submit as PDF to preserve formatting and ensure your carefully designed layout displays correctly across different systems. Include a portfolio link in your header for easy access to visual examples of your work.
Essential Resume Sections:
Header: Include your full name, professional email, mobile number, LinkedIn profile, location, and portfolio website. Your portfolio link is particularly important for social media roles as it provides visual proof of your capabilities.
Summary: Craft a compelling 3-4 line summary that highlights your experience, specialisation areas, quantifiable achievements, and unique value proposition in the Australian social media landscape.
Experience: Focus on measurable results including engagement rates, follower growth, revenue attribution, and campaign performance. Use specific metrics that demonstrate business impact rather than just creative output.
Education: Include relevant degrees in marketing, communications, or digital media. Many Australian employers value formal education combined with practical experience in this rapidly evolving field.
Other Sections: Include platform certifications (essential for credibility), technical skills, notable achievements, and relevant professional associations such as Australian Interactive Media Industry Association membership.
What Experience Should Be on Your Social Media Consultant Resume?
Your experience section must demonstrate strategic thinking, measurable business impact, and adaptability to changing platforms and trends. Focus on outcomes that showcase your ability to drive engagement, generate leads, increase brand awareness, and deliver return on investment. Social media consultant roles require evidence of your ability to understand business objectives and translate them into effective digital strategies.
Emphasise experience with Australian market dynamics, cultural nuances, and regulatory considerations such as Australian Consumer Law and advertising standards. Highlight your ability to work across diverse industries and adapt strategies to different target audiences, brand personalities, and business objectives.
Key areas to highlight include:
– Strategic social media planning and campaign development
– Measurable business results and ROI from social media activities
– Content strategy and creative direction across multiple platforms
– Community management and customer engagement
– Paid social advertising and budget management
– Crisis management and brand reputation protection
Correct Example:
Social Media Consultant | Sydney Digital Solutions | 2022 – Present
– Developed comprehensive social media strategies for 20+ Australian brands, achieving average 120% increase in qualified leads and $1.8M in attributed revenue
– Managed paid social advertising campaigns with monthly budgets of $80K across Facebook, Instagram, and LinkedIn, delivering consistent ROAS of 3.8:1
– Created viral content series for hospitality client that generated 5M+ organic impressions and 25% increase in bookings within 6 weeks
– Implemented social listening strategy that identified customer service issues, resulting in 40% improvement in customer satisfaction scores
– Led influencer collaboration program with 30+ Australian creators, generating 850K reach and 15% increase in brand awareness
Incorrect Example:
Social Media Consultant | Some Agency | 2022 – Present
– Created social media posts for various clients
– Managed Facebook and Instagram accounts
– Posted content regularly and responded to comments
– Worked on different marketing campaigns
– Helped clients with their social media presence
Entry-Level Social Media Consultant Resume Samples [Experience]
For entry-level positions, focus on personal projects, internships, volunteer work, and any measurable results you’ve achieved. Highlight your understanding of current trends, platform features, and ability to create engaging content that resonates with Australian audiences.
Correct Entry-Level Example:
Junior Social Media Specialist | Perth Creative Collective | 2024 – Present
– Assisted senior consultants in managing 8 client accounts, contributing to 65% average increase in engagement rates across all platforms
– Created content calendar templates and approval processes that reduced campaign turnaround time by 30%
– Conducted competitor analysis and trend research for quarterly strategy reviews, identifying 5 emerging opportunities adopted by client campaigns
– Managed community engagement for lifestyle brand, maintaining 95% response rate and improving customer sentiment scores by 20%
– Developed TikTok content strategy for fashion client that achieved 200K+ views and drove 500+ website visits within first month
Incorrect Entry-Level Example:
Social Media Specialist | Company | 2024 – Present
– Learning about social media marketing
– Helping with posts and content creation
– Attending team meetings and training sessions
– Working on various social media tasks
– Supporting senior team members with projects
How to Write the Education Section for your Social Media Consultant Resume
Education is important for social media consultant roles as it demonstrates your understanding of marketing principles, consumer psychology, and communication theory that underpin effective social media strategies. Australian employers often value formal qualifications in marketing, communications, or digital media, especially when combined with practical platform experience.
Include relevant coursework that demonstrates your understanding of digital marketing strategy, brand communications, consumer behaviour, or data analytics. For recent graduates, highlight academic projects, internships, or thesis work that relates to social media or digital marketing.
Consider mentioning ongoing professional development through platform-specific courses, digital marketing programs, or industry certifications. The social media landscape evolves rapidly, and continuous learning is essential for success in this field.
Social Media Consultant Resume Example [Education]
EDUCATION
Bachelor of Marketing and Communications | University of Melbourne | 2020
Relevant Coursework: Digital Marketing Strategy, Consumer Psychology, Brand Management, Data Analytics
Capstone Project: “Influencer Marketing Effectiveness in Australian Fashion Industry” – Achieved First Class Honours
Professional Development
– Advanced Social Media Strategy – RMIT Online (2023)
– Content Marketing Certification – Content Marketing Institute (2023)
– Crisis Communications in Digital Age – PR Institute of Australia (2022)
– Google Analytics 4 for Digital Marketers – Google (2023)
How to Write the Skills Section for your Social Media Consultant Resume
The skills section for social media consultants must demonstrate both creative and analytical capabilities. Include 10-15 skills that show your proficiency across platforms, tools, and strategic thinking. Balance technical platform knowledge with creative content development and strategic business skills.
Tailor your skills to match current market demands, emphasising emerging platforms, new advertising features, and data analysis capabilities. Australian employers particularly value skills related to local market understanding, cultural sensitivity, and compliance with Australian advertising standards.
Social Media Consultant Resume Skills (Hard Skills)
• Social media strategy development and execution
– Content creation and curation (visual, video, written)
– Paid social advertising (Facebook Ads, LinkedIn Ads, TikTok Ads)
– Social media analytics and reporting (Google Analytics, native platform insights)
– Community management and customer service
– Influencer relationship management and campaign coordination
– Social media management tools (Hootsuite, Buffer, Sprout Social)
– Content creation software (Canva, Adobe Creative Suite, video editing)
– SEO and hashtag strategy optimisation
– Crisis management and reputation monitoring
Social Media Consultant Resume Skills (Soft Skills)
• Strategic thinking and campaign planning
– Creative problem-solving and innovation
– Client relationship management and communication
– Project management and deadline adherence
– Adaptability to platform changes and trends
– Cultural awareness and audience insight
– Collaboration and cross-functional teamwork
– Presentation and storytelling abilities
– Time management and multitasking
– Attention to detail and quality control
How to pick the best Social Media Consultant skills:
1. Match current platform trends – Include skills relevant to popular and emerging platforms in the Australian market
2. Balance creative and analytical – Show both content creation abilities and data analysis skills
3. Include platform certifications – Highlight official certifications from major social media platforms
4. Demonstrate business impact – Focus on skills that show your ability to drive measurable results
5. Show adaptability – Include skills that demonstrate your ability to learn new platforms and features
6. Emphasise Australian market knowledge – Highlight understanding of local trends, regulations, and cultural nuances
7. Include client management skills – Show your ability to manage relationships and communicate effectively
Social Media Consultant Resume Examples [Skills]
CORE COMPETENCIES
– Social Media Strategy: Developed integrated campaigns across 6+ platforms, achieving average 85% increase in brand awareness
– Content Creation: Produced 500+ pieces of visual and video content, generating 12M+ organic impressions annually
– Paid Advertising: Managed $300K+ in social ad spend, consistently delivering ROAS above 4.0:1
– Analytics & Reporting: Created comprehensive dashboards tracking 15+ KPIs, enabling data-driven strategy optimisation
– Community Management: Built engaged communities of 100K+ followers with average engagement rates exceeding industry benchmarks by 40%
– Crisis Management: Successfully managed 8 reputation challenges, maintaining positive brand sentiment above 85%
Should I Add Bonus Sections to My Social Media Consultant Resume?
Additional sections can significantly strengthen your social media consultant resume by demonstrating industry involvement, thought leadership, and continuous learning. These sections are particularly valuable in social media, where staying current with trends and maintaining professional networks are essential for success.
Certifications: Platform-specific certifications from Facebook, Google, LinkedIn, and other social networks demonstrate technical competency and commitment to professional development. These are increasingly important for credibility with clients and employers.
Awards and Recognition: Industry awards, campaign successes, or recognition for creative work provide third-party validation of your expertise and can differentiate you from other candidates.
Speaking Engagements and Publications: Conference presentations, blog posts, or industry articles demonstrate thought leadership and expertise. This is particularly valuable for consultant roles where establishing authority is important.
Professional Associations: Membership in organisations like ADMA, AIMIA, or local marketing associations shows professional commitment and networking within the Australian digital marketing community.
Volunteer Work: Pro bono social media work for charities or community organisations can demonstrate your skills while showing community involvement.
Languages: Additional languages can be valuable for reaching diverse Australian audiences or working with multicultural brands.
Social Media Consultant Resume Examples [Other Sections]
Correct Example:
AWARDS & RECOGNITION
– Gold Medal: “Best Social Media Campaign” – Australian Marketing Awards 2023
– Finalist: “Social Media Professional of the Year” – Digital Marketing Awards Australia 2022
– Client Campaign: Featured as case study in Social Media Examiner Australia (2023)
PROFESSIONAL CERTIFICATIONS
– Facebook Certified Marketing Science Professional – Valid until 2024
– Google Ads Search & Display Certified – Valid until 2024
– Hootsuite Social Media Marketing Professional Certificate – 2023
– HubSpot Content Marketing Certification – 2023
SPEAKING & PUBLICATIONS
– Keynote Speaker: “TikTok Marketing for Australian Brands” – Digital Marketing Summit Melbourne 2023
– Published: “Social Commerce Trends in Australia” – Marketing Magazine (2023)
– Panel Member: “The Future of Influencer Marketing” – Social Media Week Sydney 2022
Incorrect Example:
ADDITIONAL INFORMATION
– Have some marketing certificates
– Attended various conferences and events
– Member of professional groups
– Personal interests include photography and travel
– Active on social media personally
Include personal interests only if they demonstrate relevant skills (e.g., photography for content creation, travel for cultural insights) or show personality traits that benefit client relationships. Personal social media success can be relevant if it demonstrates your understanding of organic growth and engagement.
How to write a Social Media Consultant Resume Objective or Resume Summary
A compelling professional summary is crucial for social media consultant resumes as it immediately establishes your creative and strategic capabilities. This 3-4 line section should highlight your ability to drive measurable business results through creative social media strategies while demonstrating your understanding of the Australian digital landscape.
Key elements to include:
– Years of relevant social media and digital marketing experience
– Specific industries or market segments you specialise in
– Quantifiable achievements (engagement growth, revenue attribution, audience building)
– Platform expertise and emerging trend awareness
– Unique value proposition that differentiates your consulting approach
Social Media Consultant Resume Summary Examples
Correct Example:
Dynamic Social Media Consultant with 7+ years of experience driving brand growth and customer engagement across retail, hospitality, and professional services sectors in Australia. Proven track record of increasing social media ROI by 200% on average, building communities of 500K+ engaged followers, and managing integrated campaigns worth $400K+ annually. Expertise in content strategy, influencer partnerships, and paid social advertising with deep understanding of Australian consumer behaviour and platform trends. Recognised for creating viral campaigns that generate millions of impressions while maintaining authentic brand voice and regulatory compliance.
Incorrect Example:
Creative social media professional with experience in various platforms and content creation. Good at working with clients and creating engaging posts. Looking for consulting opportunities where I can use my skills and creativity. Available for projects across Australia.
For entry-level positions, focus on demonstrating your understanding of current trends, platform expertise, and any measurable results from personal projects, internships, or volunteer work.
Entry-Level Social Media Consultant Resume Summary Examples
Correct Entry-Level Example:
Emerging Social Media Consultant with 3+ years of hands-on experience creating content and managing campaigns for Australian brands across fashion, food, and lifestyle sectors. Successfully grew personal brand to 25K+ followers and increased client engagement rates by average 75% through strategic content planning and community management. Strong foundation in content creation, trend analysis, and paid advertising with certifications in Facebook Marketing and Google Analytics. Passionate about leveraging creative storytelling and data insights to build authentic brand connections that drive business growth.
Incorrect Entry-Level Example:
Recent graduate interested in social media consulting. Good understanding of various platforms and enjoy creating content. Looking for entry-level opportunities to start career in digital marketing. Quick learner who follows social media trends.
How to Update Your LinkedIn Profile When Updating Your Social Media Consultant Resume
LinkedIn is absolutely critical for social media consultants, as it serves as both a professional networking platform and a showcase of your social media expertise. Your LinkedIn profile should demonstrate your ability to create engaging content, build professional relationships, and maintain a strong personal brand. Australian employers and potential clients will evaluate your LinkedIn presence as a reflection of your social media capabilities.
Use LinkedIn to showcase your thought leadership through regular content sharing, industry insights, and engagement with other professionals’ posts. Your profile should complement your resume while providing deeper insights into your personality, professional philosophy, and industry expertise.
LinkedIn Headline Optimisation for Social Media Consultants
Your LinkedIn headline is prime marketing real estate that should immediately communicate your specialisation and value proposition. It appears in search results, connection requests, and comments, so make it compelling and keyword-rich for Australian employers and potential clients.
Effective Headlines:
– “Social Media Consultant | Driving 200%+ ROI Growth | Content Strategy & Paid Social Expert | Australian Markets”
– “Award-Winning Social Media Strategist | Building Engaged Communities of 500K+ | Melbourne-Based Consultant”
– “Social Media Consultant | TikTok & Instagram Specialist | Helping Australian Brands Go Viral & Drive Sales”
Ineffective Headlines:
– “Social Media Consultant”
– “Digital Marketing Professional seeking opportunities”
– “Social Media Expert – Available for projects”
LinkedIn Summary vs Resume Summary: Key Differences
Your LinkedIn summary should be more conversational and personal while maintaining professional credibility. Use first-person language to create connection and share your passion for social media marketing. The LinkedIn version can be 2-3 paragraphs and should include your approach to social media strategy, what excites you about the industry, and your vision for brand storytelling.
Include specific examples of campaigns you’re proud of, challenges you’ve overcome, and insights about the Australian social media landscape. This personal touch helps potential clients and employers understand your personality and approach to collaboration.
Showcasing Social Media Consultant Experience on LinkedIn
LinkedIn allows you to include rich media in your experience section. Upload examples of successful campaigns, video testimonials from clients, or infographics showing campaign results. Use LinkedIn’s publishing platform to share case studies that provide detailed insights into your strategic thinking and problem-solving approach.
For each role, expand on the story behind your biggest successes. Explain the challenges you faced, your strategic approach, and the lessons learned. This narrative style helps potential clients understand how you think and approach complex social media challenges.
LinkedIn Skills and Endorsements for Social Media Consultants
Focus on getting endorsements for strategic skills like “Social Media Strategy,” “Content Marketing,” and “Digital Marketing” rather than just platform-specific skills. Request endorsements from diverse contacts including clients, colleagues, and industry partners to demonstrate your collaborative abilities.
Actively endorse others in your network for their skills, which often leads to reciprocal endorsements. This also keeps you visible in your network and demonstrates your engagement with the professional community.
LinkedIn Profile Tips for Australian Social Media Consultants
Content Consistency: Maintain a regular posting schedule that demonstrates your understanding of content strategy and platform best practices. Share industry insights, client wins (with permission), and behind-the-scenes glimpses of your consulting work.
Local Networking: Connect with Australian marketing professionals, potential clients, and industry leaders. Engage meaningfully with their content through thoughtful comments and shares that demonstrate your expertise.
Industry Insights: Share perspectives on Australian social media trends, platform updates, and their impact on local businesses. This positions you as a knowledgeable consultant who understands the local market dynamics.
Visual Branding: Ensure your profile photo and banner image reflect your personal brand and professional aesthetic. As a social media consultant, your visual presentation should demonstrate your understanding of branding principles.
Engagement Strategy: Actively participate in Australian marketing groups and industry discussions. Comment thoughtfully on posts, share valuable content, and contribute to conversations to build your reputation as an engaged professional.
Creating a compelling social media consultant resume requires balancing creative flair with strategic business thinking and measurable results. By following this comprehensive guide, you’ll develop application materials that effectively communicate your ability to drive brand growth, engage audiences, and deliver ROI through innovative social media strategies.
Remember to regularly update your resume and LinkedIn profile as you complete successful campaigns, learn new platform features, or achieve notable results. The social media landscape evolves rapidly, and your professional materials should reflect your current expertise and awareness of emerging trends.
For additional support in your social media consulting career, explore our cover letter resources on crafting compelling cover letters and preparing for client presentations. A comprehensive approach to your professional marketing will significantly enhance your success in Australia’s competitive digital marketing landscape.
