Website Manager Resume Examples and How to Write
Are you a digital professional struggling to demonstrate your ability to manage complex websites, drive user engagement, and deliver measurable business results through strategic digital experiences? You’re facing a unique challenge in Australia’s rapidly evolving digital landscape. While your technical skills and understanding of web technologies may be evident, translating that expertise into compelling evidence of your ability to manage enterprise websites, optimize conversion rates, and collaborate with cross-functional teams requires specific capabilities that many aspiring website managers struggle to articulate effectively on paper.
This comprehensive guide will transform your website manager resume from a basic web skills summary into a powerful demonstration of your ability to drive digital strategy, manage technical implementations, and deliver user experiences that achieve business objectives while ensuring optimal performance, security, and accessibility. Whether you’re transitioning from web development, digital marketing, or seeking to advance within website management, we’ll provide you with industry-specific examples, proven templates, and strategic insights to help you stand out in Australia’s competitive digital management market. According to the Australian Information Industry Association, website manager roles have grown by 43% as organisations increasingly recognise the critical importance of strategic digital presence management for customer engagement, brand reputation, and business growth in the digital economy.
Website Manager Resume (Text Version)
MICHAEL THOMPSON
Website Manager
[email protected] | 0412 789 345 | LinkedIn: linkedin.com/in/michaelthompsonweb
Sydney, NSW 2000
Portfolio: www.michaelthompsondigital.com.au
PROFESSIONAL SUMMARY
Results-driven Website Manager with 7+ years of experience managing enterprise-level websites across e-commerce, corporate, and SaaS platforms. Proven track record of increasing website conversion rates by 45% on average while improving page load speeds by 60% and managing budgets exceeding $500K annually. Expertise in content management systems, SEO optimization, and user experience design with deep understanding of Australian digital accessibility standards and emerging web technologies including progressive web apps and headless CMS architectures.
PROFESSIONAL EXPERIENCE
Senior Website Manager | Telstra Digital Platforms | March 2021 – Present
– Manage end-to-end operations for Telstra’s consumer and business websites serving 18M+ monthly users across Australia
– Led website redesign project that increased mobile conversion rates by 52% and improved customer satisfaction scores from 7.2 to 8.8
– Implemented headless CMS architecture enabling 40% faster content updates and reducing technical debt by $200K annually
– Manage cross-functional team of 12 professionals including developers, designers, content specialists, and SEO analysts
– Developed comprehensive analytics framework tracking 50+ KPIs and providing actionable insights that improved user engagement by 35%
– Coordinated major product launches and promotional campaigns managing traffic spikes of 300% above baseline with zero downtime
Website Manager | Commonwealth Bank Digital Marketing | June 2019 – February 2021
– Managed corporate website and online banking portal supporting 12M+ active customers with stringent security and compliance requirements
– Implemented conversion rate optimization program achieving 28% increase in online account openings and 18% improvement in loan applications
– Led accessibility compliance project ensuring WCAG 2.1 AA standards across all digital properties, avoiding potential $2M in regulatory penalties
– Developed content governance framework and approval workflows reducing content publishing time by 50% while maintaining quality standards
– Managed website security protocols and incident response procedures maintaining 99.98% uptime during high-profile cyber security challenges
– Coordinated with legal, compliance, and marketing teams to ensure all digital content met Australian financial services regulations
Digital Marketing Coordinator | Harvey Norman Holdings | August 2017 – May 2019
– Supported website management for Harvey Norman’s e-commerce platform covering 2,000+ product categories and 200+ store locations
– Implemented Google Analytics 4 and enhanced e-commerce tracking providing insights that increased online sales by 25%
– Managed seasonal campaign implementations and promotional content updates during peak trading periods
– Coordinated with merchandise, pricing, and logistics teams to ensure accurate product information and inventory integration
– Developed SEO optimization strategies that improved organic search rankings for 500+ target keywords
– Created comprehensive website performance reports for executive leadership tracking revenue attribution and user behavior patterns
EDUCATION
Bachelor of Information Technology | University of Technology Sydney | 2017
Major: Web Systems and Technologies
Relevant Coursework: Web Development, Database Management, User Experience Design, Digital Marketing
CERTIFICATIONS
– Google Analytics Certified – Individual Qualification | Current
– Google Ads Certified – Search and Display | Current
– AWS Certified Solutions Architect – Associate | Current
– Certified Scrum Master (CSM) | Current
TECHNICAL SKILLS
Content Management: WordPress, Drupal, Adobe Experience Manager, Contentful, Strapi
Web Technologies: HTML5, CSS3, JavaScript, React, PHP, Python, Node.js
Analytics & SEO: Google Analytics, Adobe Analytics, SEMrush, Ahrefs, Google Search Console
E-commerce: Shopify, WooCommerce, Magento, BigCommerce, payment gateway integration
Cloud & Hosting: AWS, Google Cloud Platform, CDN management, server optimization
Design & UX: Adobe Creative Suite, Figma, Sketch, wireframing, user testing coordination
ACHIEVEMENTS
– Winner: “Digital Innovation Award” – Australian Web Awards 2023
– Led website performance optimization that reduced bounce rate by 40% and increased session duration by 65%
– Implemented progressive web app features achieving 90+ Google PageSpeed scores across all key pages
– Featured speaker: “Modern Website Management Strategies” – Digital Marketing Summit Australia 2023
What is The Best Format for a Website Manager Resume?
The reverse chronological format is optimal for website manager resumes as it demonstrates your progressive experience with increasingly complex digital properties and strategic responsibilities. This format allows Australian employers to see your career development from technical roles to senior website management positions with budget responsibility and cross-functional leadership.
Font and Typography: Use modern, clean fonts like Calibri, Helvetica, or Arial that reflect current design trends while maintaining professional readability. Your name should be in 18-20pt font, section headings in 12-14pt, and body text in 10-11pt. The presentation should reflect the attention to detail and design sensibility required for effective website management.
Margins and White Space: Maintain 0.5-0.75 inch margins to create clean, organised presentation while maximising space for your digital achievements and technical contributions. Strategic white space helps highlight key metrics and accomplishments, making your resume scannable for busy digital directors and hiring managers.
File Format: Always submit as PDF to preserve formatting and ensure your professional layout displays correctly across different systems. Include links to your portfolio website and relevant projects where appropriate to provide additional evidence of your website management capabilities.
Essential Resume Sections:
Header: Include your full name, professional email, mobile number, LinkedIn profile, location, and portfolio website. Your portfolio link is particularly important for demonstrating your website management expertise and showcasing successful projects.
Summary: Create a compelling 3-4 line summary highlighting your years of website management experience, scale of websites managed, quantifiable performance improvements achieved, and key technical specialisations that demonstrate your value as a website manager.
Experience: Focus on measurable outcomes including conversion rate improvements, traffic growth, performance optimizations, and budget management. Emphasise your ability to balance technical requirements with business objectives and user needs.
Education: Include relevant qualifications in information technology, digital marketing, web development, or related fields. Technical education and ongoing professional development are particularly valued in website management roles.
Other Sections: Include digital certifications (essential for credibility), technical skills, notable achievements, and relevant professional associations such as Australian Interactive Media Industry Association or local digital marketing meetup involvement.
What Experience Should Be on Your Website Manager Resume?
Your experience section must demonstrate your ability to manage complex digital properties, optimize user experiences, and deliver measurable business results through strategic website management. Focus on quantifiable outcomes including conversion rate improvements, traffic growth, performance enhancements, and cost savings achieved through optimization initiatives. Website manager roles require evidence of your technical expertise, project management capabilities, and understanding of both user needs and business objectives.
Emphasise experience with modern web technologies, content management systems, and digital marketing integration. Highlight your ability to work with cross-functional teams, manage vendor relationships, and ensure compliance with Australian digital accessibility and privacy requirements.
Key areas to highlight include:
– Website performance optimization and conversion rate improvement
– Content management and governance across complex digital properties
– Technical project management and system implementation
– Cross-functional collaboration and stakeholder management
– SEO and digital marketing integration
– Compliance and accessibility standards implementation
Correct Example:
Website Manager | Woolworths Group Digital | 2023 – Present
– Manage e-commerce website operations for Woolworths Online serving 3M+ monthly customers and processing $2.5B annual transactions
– Led site performance optimization project that reduced page load times by 55% and increased mobile conversion rates by 38%
– Implemented advanced personalization features using machine learning algorithms, improving average order value by 22%
– Manage content operations across 50,000+ product pages ensuring accuracy, SEO optimization, and compliance with food safety regulations
– Coordinate with logistics, inventory, and customer service teams to ensure seamless digital-physical integration
– Developed comprehensive disaster recovery and high-availability protocols maintaining 99.9% uptime during peak trading periods
Incorrect Example:
Website Manager | Some Company | 2023 – Present
– Managed company website and online presence
– Updated content and maintained website functionality
– Worked with different teams on web projects
– Attended meetings and wrote reports
– Helped improve website performance
Entry-Level Website Manager Resume Samples [Experience]
For entry-level positions, focus on relevant experience including web development, digital marketing, content management, or technical support roles that demonstrate your digital capabilities and project coordination skills. Highlight any measurable improvements you’ve contributed to or technical projects you’ve managed.
Correct Entry-Level Example:
Junior Website Manager | REA Group Digital Services | 2024 – Present
– Support senior website managers in maintaining realestate.com.au platform serving 10M+ monthly property searches
– Implemented content optimization strategies that improved page load speeds by 35% and reduced bounce rates by 20%
– Manage daily content updates and quality assurance for 500,000+ property listings ensuring data accuracy and visual consistency
– Coordinate with product, design, and development teams on feature releases and A/B testing initiatives
– Developed automated monitoring and reporting systems providing real-time insights into website performance and user behavior
– Assist in SEO optimization projects contributing to 15% increase in organic search traffic over 6-month period
Incorrect Entry-Level Example:
Website Manager | Tech Company | 2024 – Present
– Learning about website management
– Helping with website updates and maintenance
– Supporting senior team members
– Attending training sessions
– Working on various web projects
How to Write the Education Section for your Website Manager Resume
Education is important for website manager roles as it demonstrates your technical foundation in web technologies, digital marketing, or information systems essential for managing complex digital properties. Australian employers often value qualifications in information technology, digital media, web development, or business with digital focus that provide both technical knowledge and strategic thinking capabilities.
Include relevant coursework that demonstrates your understanding of web technologies, user experience design, digital marketing, or project management. For recent graduates, highlight academic projects, internships, or practical experience that relates to website management or demonstrates your technical problem-solving abilities.
Consider mentioning continuing education in areas like emerging web technologies, digital accessibility, or data analytics that enhance your ability to manage modern, compliant, and high-performing websites effectively.
Website Manager Resume Example [Education]
EDUCATION
Bachelor of Digital Media | Swinburne University of Technology | 2020
Major: Web Development and Digital Design
Relevant Coursework: Web Technologies, User Experience Design, Digital Marketing, Database Management, Project Management
Final Year Project: “E-commerce Website Optimization Study” – Achieved First Class Honours, published in digital marketing journal
PROFESSIONAL DEVELOPMENT
– Advanced Google Analytics 4 Implementation – Google Academy (2023)
– AWS Solutions Architecture Fundamentals – Amazon Web Services (2023)
– Web Accessibility and WCAG 2.1 Compliance – Digital Accessibility Australia (2022)
– Conversion Rate Optimization Mastery – CXL Institute (2022)
How to Write the Skills Section for your Website Manager Resume
The skills section for website managers must demonstrate both technical expertise and strategic digital management capabilities essential for managing complex web properties and delivering business results. Include 15-18 skills that show your proficiency in web technologies, content management systems, analytics platforms, and project management tools. Balance technical skills (programming languages, CMS platforms) with strategic competencies (SEO, conversion optimization, team leadership) crucial for senior website management roles.
Focus on skills that match current technology trends, emphasising modern web development practices, cloud technologies, and data-driven optimization approaches. Australian employers particularly value skills that demonstrate understanding of accessibility compliance, privacy regulations, and mobile-first design principles.
Website Manager Resume Skills (Hard Skills)
• Content management systems (WordPress, Drupal, Adobe Experience Manager)
– Web technologies (HTML5, CSS3, JavaScript, PHP, Python)
– Analytics and tracking (Google Analytics, Adobe Analytics, Tag Manager)
– SEO and digital marketing (keyword research, technical SEO, conversion optimization)
– E-commerce platforms (Shopify, WooCommerce, Magento, BigCommerce)
– Cloud platforms and hosting (AWS, Google Cloud, CDN management)
– Design and UX tools (Adobe Creative Suite, Figma, Sketch)
– Database management (MySQL, MongoDB, data analysis)
– Security and compliance (HTTPS, GDPR, WCAG, penetration testing)
– Performance optimization (page speed, mobile optimization, caching)
Website Manager Resume Skills (Soft Skills)
• Strategic planning and digital vision development
– Cross-functional team leadership and collaboration
– Project management and timeline coordination
– Stakeholder communication and client management
– Problem-solving and analytical thinking
– Attention to detail and quality assurance
– Adaptability to emerging technologies and trends
– Budget management and vendor coordination
– Data interpretation and actionable insights development
– Continuous learning and professional development
How to pick the best Website Manager skills:
1. Match technology stack requirements – Include skills with specific platforms and tools mentioned in job descriptions
2. Emphasise current technologies – Highlight skills with modern web technologies and cloud platforms
3. Show analytical capabilities – Include skills that demonstrate your ability to measure and optimize performance
4. Include compliance knowledge – Show skills related to accessibility, privacy, and security requirements
5. Demonstrate marketing integration – Include skills that show understanding of SEO and conversion optimization
6. Balance technical and strategic – Include both hands-on technical skills and strategic planning abilities
7. Show leadership capabilities – Include skills that demonstrate team management and stakeholder coordination
Website Manager Resume Examples [Skills]
TECHNICAL EXPERTISE
– Website Management: Successfully managed 15+ enterprise websites with combined monthly traffic exceeding 50M page views
– Performance Optimization: Achieved average 60% improvement in page load speeds and 35% increase in conversion rates across managed properties
– Analytics Implementation: Deployed comprehensive tracking and reporting systems providing actionable insights that drove $5M+ revenue growth
– Team Leadership: Led cross-functional teams of 8+ professionals including developers, designers, content specialists, and SEO analysts
– Compliance Management: Ensured 100% accessibility compliance across all managed websites, avoiding regulatory penalties
– Technology Integration: Implemented headless CMS architectures and progressive web app features improving user experience and performance
Should I Add Bonus Sections to My Website Manager Resume?
Additional sections can significantly strengthen your website manager resume by demonstrating technical thought leadership, continuous learning, and professional recognition that sets you apart in the competitive digital management market. These sections are particularly valuable for website management roles where innovation, technical expertise, and industry engagement are essential for career advancement and team leadership.
Technical Certifications: Digital marketing, cloud platform, and web technology certifications from Google, Adobe, AWS, or other major technology providers demonstrate technical competency and commitment to staying current with industry best practices.
Portfolio Projects: Links to websites you’ve managed or projects you’ve completed that showcase your technical capabilities, design sensibility, and results achieved.
Technical Writing: Blog posts, case studies, or technical documentation that demonstrates your expertise and ability to communicate complex technical concepts effectively.
Speaking Engagements: Conference presentations, webinars, or workshop facilitation that demonstrates your thought leadership and professional recognition within the digital community.
Professional Recognition: Awards, client testimonials, or peer recognition that validates your website management capabilities and results achieved.
Volunteer Projects: Pro bono website work for nonprofits or community organisations that demonstrates your skills while contributing to meaningful causes.
Website Manager Resume Examples [Other Sections]
Correct Example:
TECHNICAL CERTIFICATIONS
– Google Analytics Certified – Individual Qualification | Valid 2025
– AWS Certified Solutions Architect – Associate | Valid 2025
– Adobe Certified Expert – Adobe Experience Manager | Valid 2024
– Certified Scrum Master (CSM) – Scrum Alliance | Valid 2025
PORTFOLIO HIGHLIGHTS
– Telstra Consumer Website Redesign – 52% mobile conversion improvement
– Commonwealth Bank Accessibility Compliance Project – WCAG 2.1 AA certification
– Harvey Norman E-commerce Optimization – 25% increase in online sales
– Portfolio: www.michaelthompsondigital.com.au
THOUGHT LEADERSHIP & RECOGNITION
– Winner: “Digital Innovation Award” – Australian Web Awards 2023
– Featured Article: “Progressive Web Apps for Enterprise” – Digital Marketing Australia (2023)
– Conference Speaker: “Website Performance Optimization” – Digital Summit Sydney 2023
– Webinar Host: “Modern CMS Architecture” – Australian Digital Marketing Institute (2023)
Incorrect Example:
ADDITIONAL INFORMATION
– Have various web certificates
– Built some websites and projects
– Written articles about web topics
– Personal interests include technology and design
– Active in digital marketing community
Include personal web projects only if they demonstrate relevant technical skills, innovative use of technology, or significant measurable results that showcase your website management capabilities beyond professional work.
How to write a Website Manager Resume Objective or Resume Summary
A compelling professional summary is crucial for website manager resumes as it immediately establishes your technical expertise and business impact. This 3-4 line section should highlight your ability to manage complex digital properties, optimize user experiences, and deliver measurable business results through strategic website management and technical excellence.
Key elements to include:
– Years of website management experience and scale of properties managed
– Quantifiable achievements (conversion improvements, traffic growth, performance gains)
– Technical expertise and platform specializations
– Strategic capabilities including SEO, analytics, and conversion optimization
– Leadership experience and cross-functional collaboration success
Website Manager Resume Summary Examples
Correct Example:
Accomplished Website Manager with 8+ years of experience managing enterprise-level digital properties serving millions of users across e-commerce, corporate, and SaaS platforms. Proven expertise in driving conversion rate improvements of 40%+ while reducing page load times by 60% through strategic optimization and modern web architecture implementation. Advanced skills in content management systems, SEO, analytics, and team leadership with demonstrated ability to manage $500K+ budgets and coordinate cross-functional teams of 15+ professionals. Recognised for innovative approaches to user experience optimization and technical performance enhancement that deliver measurable business growth and competitive advantage.
Incorrect Example:
Experienced website manager with background in web development and digital marketing. Good at managing websites and working with technical teams. Looking for opportunities to lead website projects and improve online presence. Available for positions across Australia.
For entry-level positions, focus on your educational background, relevant projects, technical skills, and any website management experience that demonstrates your analytical thinking and technical problem-solving capabilities.
Entry-Level Website Manager Resume Summary Examples
Correct Entry-Level Example:
Emerging Website Manager with Bachelor’s in Digital Media and 2+ years of web development and digital marketing experience contributing to high-traffic website optimization and content management. Successfully improved website performance metrics by 30% through technical optimization and user experience enhancements while managing content for 10,000+ page website. Strong foundation in modern web technologies, analytics platforms, and conversion optimization with hands-on experience in WordPress, Google Analytics, and SEO best practices. Passionate about creating exceptional digital experiences that drive user engagement and business results through data-driven optimization and innovative technical solutions.
Incorrect Entry-Level Example:
Recent digital media graduate looking for first website manager role. Have good technical skills and understanding of web technologies. Eager to learn and contribute to website management projects. Available for entry-level positions in Sydney or Melbourne.
How to Update Your LinkedIn Profile When Updating Your Website Manager Resume
LinkedIn is essential for website managers as it serves as a platform to demonstrate digital expertise, share technical insights, and connect with other digital professionals, vendors, and potential clients across the technology ecosystem. Your LinkedIn profile should showcase your website management expertise while highlighting your ability to drive business results through strategic digital initiatives and technical excellence.
Use LinkedIn strategically to share insights about web technologies, optimization strategies, or case studies from your website management work. Your profile should complement your resume while providing deeper insights into your technical approach and professional philosophy.
LinkedIn Headline Optimisation for Website Managers
Your LinkedIn headline should immediately establish your technical credentials and management impact. Include relevant certifications, quantifiable achievements, and key technical expertise to improve discoverability by digital marketing recruiters and technology leaders.
Effective Headlines:
– “Website Manager | Google Certified | 45% Conversion Improvements | E-commerce & Enterprise Platforms”
– “Senior Website Manager | AWS Certified | Performance Optimization Expert | Managing 50M+ Monthly Users”
– “Digital Platform Manager | SEO & Analytics Expert | Team Leadership | WordPress & Drupal Specialist”
Ineffective Headlines:
– “Website Manager”
– “Web professional with management experience”
– “Digital marketing manager seeking opportunities”
LinkedIn Summary vs Resume Summary: Key Differences
Your LinkedIn summary can be more conversational and include your passion for web technologies, what excites you about digital innovation, and your approach to balancing technical excellence with business objectives. The LinkedIn version can be 2-3 paragraphs and should include insights into your technical philosophy and management approach.
Include specific examples of challenging technical problems you’ve solved, innovative approaches you’ve implemented, or emerging technologies you’re exploring. This narrative approach helps potential employers and collaborators understand your technical thinking process and professional interests.
Showcasing Website Manager Experience on LinkedIn
LinkedIn allows for more detailed descriptions of your technical achievements and management approaches. Expand your resume bullet points to include the technical context, challenges overcome, and methodologies used. Use LinkedIn’s media feature to showcase website screenshots, performance improvement graphs, or case study presentations.
For each role, provide additional context about the technical challenges you faced, innovative solutions you implemented, and the impact your website management had on business outcomes and user experience.
LinkedIn Skills and Endorsements for Website Managers
Focus on getting endorsements for skills like “Website Management,” “SEO,” and “Google Analytics” from colleagues, clients, and team members who can speak to your technical competence and management effectiveness.
Prioritise endorsements from marketing directors, technical leads, and cross-functional partners who have directly observed your website management work and can credibly validate your technical impact and collaborative abilities.
LinkedIn Profile Tips for Australian Website Managers
Technical Content: Regularly share insights about web performance optimization, new technologies you’re implementing, or lessons learned from website management projects.
Industry Networks: Connect with other website managers, digital marketing professionals, web developers, and technology vendors across Australian digital agencies and corporations.
Thought Leadership: Write articles about website management best practices, emerging technologies, or case studies that demonstrate your expertise and analytical thinking.
Professional Groups: Join and participate in Australian digital marketing groups, web developer communities, and technology meetups to expand your network and share knowledge.
Continuous Learning: Highlight new certifications, courses, or technologies you’re exploring, demonstrating your commitment to staying current with rapidly evolving web technologies and digital marketing practices.
Creating an effective website manager resume requires demonstrating both technical expertise and strategic business thinking while showing your ability to deliver measurable results through website optimization and digital innovation. By following this comprehensive guide, you’ll develop application materials that effectively communicate your ability to manage complex digital properties, optimize user experiences, and drive business growth through strategic website management.
Remember to regularly update your resume and LinkedIn profile as you complete major website projects, achieve new performance milestones, or develop expertise in emerging technologies and optimization techniques. The website management field continues to evolve rapidly with new technologies, user expectations, and business requirements, and your professional materials should reflect your current capabilities and technical leadership.
For additional support in your website management career, explore our cover letter resources on technical leadership and digital project management. A comprehensive approach to your professional development will significantly enhance your success in Australia’s dynamic and increasingly important digital economy.
