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Bachelor of Media and Communication

  • Qualification:

    Bachelor's Degree

  • Study mode:

    On Campus

  • Payment options:

    FEE-HELP may be availableUpfront payment

  • Duration:

    3 years full-time; 6 years part-time

  • Start date:

    Enquire now for upcoming start dates!

  • Awarded by:

    Edith Cowan University (RTO 4756)

  • Location

    WA

  • Career Outcomes:

    Writer | Journalist | Communications Officer | Public Relations Consultant | Scriptwriter | View All

Course Rundown

We’re living in the age of digital media, which means there are more exciting career opportunities in that sphere than ever before. With a Bachelor of Media and Communication from Edith Cowan University, you’ll be prepared to enter the industry with a competitive edge, ready to forge your dream career.

This wide-ranging course covers the cultural impact of media, providing critical insights into our media-driven world on a local and global level. With a choice of seven majors (Advertising, Film and Video, Journalism, Media and Cultural Studies, Public Relations, Screen Studies), you’ll specialise in your chosen media area and develop specific skills and essential knowledge to boost your career prospects.

By the time you graduate, you’ll have the advanced communication and critical engagement skills you need to lock down an exciting role in whichever area you choose: advertising, communications, PR, film and television, journalism… The possibilities are endless!

Eligibility

You may be eligible to apply for this course at ECU if you meet the following requirements:

  • Hold a minimum indicative of ATAR of 70 (or equivalent); OR
  • Have undertaken a Registered Training Organisation (RTO) qualification at the appropriate level; OR
  • Have previously completed units of study at University level; OR
  • Hold a STAT result that meets ECU’s standard requirements; OR
  • Have completed a bridging or enabling course; AND
  • Meet ECU’s English Competency and special admission requirements (see below).

Please note that School Leaver applicants will require completion of WACE or equivalent. 

If none of the above applies to you, but you have work and life experience, you may be eligible to apply via ECU’s Experience-Based Entry Scheme. 

Special Admission Requirements: Please note that one or more of the majors in this course have admission requirements.

What You’ll Learn

In this communications course, the subjects you may study include:

Core units

  • Communications and Digital Technology
  • Power and Pleasure in the Media
  • Media and Social Context
  • Preparation for Professional Life

Advertising major

  • Creativity: Theory, Practice and History
  • Media Buying and Planning
  • Collaborative Design
  • The Business of Publishing
  • Creative Strategy: Process and Execution
  • Experience Design
  • Foundations of Advertising
  • International Advertising
  • Strategic Branding
  • Consumer Behaviour
  • Advertising Management
  • Design Practices: Project

Broadcasting major

  • [email protected]: Presentation Skills
  • Introduction to Screen Production
  • Media Law and Ethics 15
  • Broadcasting Skills
  • Finding Context in Reportage
  • Radio Newsroom
  • Television Reporting
  • Television Production and Presentation
  • Radio Operation and Practice
  • Newsroom Journalism
  • Sports Journalism
  • Sports Broadcasting
  • Australian Government
  • Global Communications
  • Social Media and Online Presence Management
  • Introduction to Journalism

Film and Video major

  • Scriptwriting: Short Films
  • Film and Cinema Studies
  • Introduction to Screen Production
  • Screen Production
  • The Documentary
  • Screen Evolution
  • Australian Screen Studies
  • Camera Work and Lighting
  • Digital Video 2
  • Television Production and Presentation
  • Advanced Screen Production 1
  • Advanced Screen Production 2
  • Animation and Filmosophy
  • Creativity and Writing
  • Creative Writing
  • Scriptwriting: Television Drama 
    Scriptwriting: Feature Films

Journalism major

  • Writing for the Media
  • Introduction to Journalism
  • Media Law and Ethics
  • Media Relations
  • Health and Science Journalism
  • Radio Newsroom
  • Political Journalism
  • Business and Data Journalism
  • Television Reporting
  • Newsroom Journalism
  • The World's Most Dangerous Places: Politics and History through Documentary 15
  • Sports Broadcasting
  • Sports Journalism
  • Introduction to Editing
  • Photojournalism and Editorial Practice

Media and Cultural Studies major

  • Film and Cinema Studies
  • Popular Music and Culture
  • Introduction to Journalism
  • Media Relations
  • Media in Asia
  • Cultural Matrix
  • Media and Nation
  • Media and Identity
  • Human Rights: Struggles for Global Justice
  • Social and Online Media Strategies
  • Global Communications
  • Contemporary Issues in Culture
  • Sex, Travel and Global Media
  • Digital Media Activism

Public Relations major

  • Foundations of Public Relations
  • Public Relations Event Management
  • Introduction to Journalism
  • Media Relations
  • Media in Asia
  • Public Relations: Fashion, Music and the Arts
  • Finding Context in Reportage
  • Corporate Communication, Issues and Crises
  • Introduction to Editing
  • Conflict and Cooperation: Global Challenges in an Age of Disruption
  • Social and Online Media Strategies
  • Global Communications

Screen Studies major

  • Australian Screen Studies
  • Screen Project: Client-Based
  • The Documentary
  • Screen Project: Academy Films
  • Screen Project: Multicam
  • Screen Project: Documentary
  • Specialist Workshop 1
  • Scriptwriting: Television Drama
  • Specialist Workshop 2
  • Scriptwriting: Adaptation, Editing and Commissioned Content
  • Scriptwriting: Feature Films

Why study with Edith Cowan University?

Since opening in 1991, Edith Cowan University (ECU) has established itself as the go-to Australian university for a quality learning experience. Students graduate among some of the best in the world and have continued to serve society in many important roles.

ECU produces winners because they are a winner! In 2018 Times Higher Education ranked ECU in the world’s top 150 universities under 50 years old, and the Good Universities Guide has given them a 5-star rating for teaching quality 12 years straight.

From social work, youth work, nutrition, engineering, technology, management and more, ECU offer a host of undergraduate and postgraduate courses that’ll excel your career and expose you to new levels of success. Enquire today and see where an ECU qualification can lead you!

Student Support

Students feel happy, well supported and well educated when they study with ECU, in fact, in the 2018 QILT survey, Edith Cowan University received the highest student experience rating of all Australian public universities.

When you study with ECU, you’ll have access to expert course advice, counselling, diversity and disability services, transnational and national program support, student success programs, careers and employability services... just to name a few.

Campus locations

This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations:

Where Will It Lead Me?

Upon successful completion of this course you will receive a Bachelor of Media and Communication from Edith Cowan University.

Graduates are prepared to pursue a wide range of career options within the media industry, in areas such as advertising, marketing, journalism and writing, media analysis, film and television, public relations and more.

Graduates may also choose to pursue further study in the form of a Master of Professional Communication or a Master of Screen Studies.

Curious about where a career in communications could take you? Potential job outcomes may include:

How Much Will It Cost?

Finance options

Eligible students can apply for a HECS-HELP loan to cover the upfront costs of all or part of your fees.

Edith Cowan University also offers student loans and scholarship opportunities to eligible applicants. Enquire now to find out more!

FEE-HELPYou may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $45,881 (2019-20 income year).

Find out more about government study loans here.