Learn from industry experts about the world of marketing and communications and build valuable in-demand skills!
Studying the BSB40820 Certificate IV in Marketing and Communication course online with Open Colleges will educate you in the essentials of the marketing industry, including legal considerations, consumer behaviour, market trends and networking. Learn how to work effectively within this industry with confidence and competence; understand customers and how to conduct market research to gain more insight into people and their habits; analyse consumer data and apply market profiling to campaigns, as well as digital and traditional marketing channels, how to use them, and who they best serve.
When you successfully complete your first module, you’ll get a free 12-month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia.
This course can act as a pathway into further study, including the BSV50120 Diploma of Business, or 10904NAT Diploma of Social Media Marketing.