Certificate IV in Marketing and Communication

  • Qualification:

    Certificate IV

  • Study mode:


  • Payment options:

    Payment planUpfront payment

  • Duration:

    12 months

  • Start date:

    Anytime - start today!

  • Awarded by:

    Upskilled (RTO 40374)

  • Career Outcomes:

    Marketing Coordinator | Market Researcher | Marketing Officer | Public Relations Officer | Direct Marketing Officer | View All

This course meets the Nationally Recognised Training standards. It is listed on the Australian government’s National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that’s recognised throughout Australia, and lets employers know that you have the right skills for the job.

Course Rundown

Marketing techniques develop and change according to their purpose and context. With this Certificate IV in Marketing and Communication (BSB42415) from Upskilled, you can get up-to-date knowledge and the confidence to apply bespoke marketing solutions.

The course covers public relations and marketing, with the key skills ranging from presenting products to analysing markets and consumer behaviours and building client relationships. Studying these components online will help you get your foot in the door as a professional marketer, with skills that will be relevant across many industries.


To be eligible, applicants must meet the following entry criteria:

  • English language proficiency (Year 12 English or equivalent); OR
  • Obtain a certificate III before enrolling in a certificate IV level qualification; OR
  • Demonstrate appropriate academic standing or workplace experience for the chosen qualification

What You’ll Learn

In this marketing course, the units of competency you will study include:

  • BSBMKG408 – Conduct market research
  • BSBMKG402 – Analyse consumer behaviour for specific markets
  • BSBMKG401 – Profile the market
  • BSBCMM401 – Make a presentation
  • BSBPRO401 – Develop product knowledge
  • BSBREL401 – Establish networks
  • BSBMKG413 – Promote products and services
  • BSBMKG414 – Undertake marketing activities
  • BSBREL402 – Build client relationships and business networks
  • BSBWOR501 – Manage personal work priorities and professional development

Upskilled may make changes to this course from time to time to reflect changes introduced to the relevant Training Package or meet other regulatory requirements.

Why study with Upskilled?

Upskilled is a leading Registered Training Organisation (RTO) that delivers innovative, effective and accredited courses at a certificate and diploma level. As one of the largest RTOs in Australia, Upskilled partners with businesses and career-minded individuals to achieve amazing outcomes.

Upskilled understand the impacts of the digital age and are committed to delivering a premier online training experience that will revolutionise the way you learn. Choose from over 100 qualifications across more than 20 disciplines and start chasing your dream career today. With Upskilled, you're qualifying for tomorrow!

Student Support

As a student of Upskilled, you will have access to continued support, advice and guidance from your online trainer via phone or email. Your trainer will give you valuable feedback on your assessments and help you with your course material. Additional support with your study is also available during out-of-work hours via phone or Skype.

Upskilled recognise that learning is an interaction. For that reason, they've put in place the right tools that deliver effective skills learning and are interactive too. By understanding how people systemise information effectively, Upskilled has been able to develop online programs that make study natural, rewarding, and fun.

Where Will It Lead Me?

Upon successful completion of this course you will receive a nationally recognised, accredited Certificate IV in Marketing and Communication (BSB42415) from Upskilled.

Using well-developed marketing skills can have a big impact on a business’s bottom line. As a qualified marketing professional you will have valuable skills which you can apply to a broad range of commercial contexts.

If you’re a sales professional looking for your first qualification in marketing or you’re interested in getting your market research credentials, then this Certificate IV in Marketing and Communication (BSB42415) will take you to that next level as a marketing or public relations officer. With this recognised qualification you will show yourself to be able to read the market and apply solutions in response to client and product needs – expertise that all businesses can benefit from.

Curious about where a career in marketing could take you? Potential job outcomes may include:

How Much Will It Cost?

Finance options

Upskilled offers a choice of two convenient payment options to help make studying more affordable:

Option 1 – Save 15% when you pay upfront 
Total course cost: $4,450 (down from $3,780)

Option 2 – 24-month interest-free payment plan
No deposit, no interest to pay for 24 months. Get started for just $43 a week!