Service Design Course (Part-Time)

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  • Qualification:
    Short Course
  • Study mode:
    On Campus
  • Payment options:
    Payment plan
    Upfront payment
  • Duration:
    10 weeks
  • Start date:
    Enquire now for start dates!
  • Awarded by:
    Academy Xi
  • Location:
    VIC | NSW
  • Career Outcomes:
    Advertising or Marketing Professional | Entrepreneur | Startup Founder | Head of Innovation | UX Designer | View All

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Course Rundown

Service design involves both the delivery and the experience of a service. This 10-week Service Design course from Academy Xi prepares students to understand, refine and create services, and deliver a thoughtful brand experience.

Studying part-time, you’ll learn how to use essential service design methods, tools and techniques to create a new service experience, or improve an existing one. You’ll also learn how to conduct industry research; create customer journeys, experience maps and service blueprints; and develop effective and powerful pitches and presentations.

Each week focuses on new techniques and tools that can be applied in existing positions or used to begin a new career. You will complete a portfolio project, gain real-world experience and emerge ready to apply service design principles across a range of industries and disciplines.


There are no eligibility requirements for this course.

In this marketing course, the subjects you may study include:

  • Introduction to Service Design
    • Service Design
    • Service Design Principles
    • Meet the Client
  • Problem Definition
    • Service Scope
    • Framing the Service
    • Understanding the problem space
  • Understanding People
    • Stakeholder Maps
    • Directed Storytelling
    • Research Techniques
    • Research planning
    • Proto-personas
  • Exploring Services
    • Service Threats
    • Service Opportunities
  • Creating Service Concepts
    • Creative Thinking and Ideation
    • Storyboards
    • Prototyping Services
  • Involving the customer
    • Concept Walkthrough
    • Co-creation and Usability testing
  • Communicating Service Concepts
    • Service Blueprints
    • Service Evolution
  • Presentations and walkthroughs
    • Project Presentations

Get up to speed with some of the most in-demand skills when you study with Academy Xi and prepare to design a brighter future!

Boost your knowledge in all things digital and tech when you study at their Melbourne or Sydney campus. From to Virtual Reality Design to Service Design, UX and Growth Marketing... their entire suite of courses are led by industry leaders and aim to give you the best head start.

Whether you’re a beginner or want to brush up on your studies, each session with Academy Xi will unlock new skills and techniques for you to implement right away.

When you join Academy Xi you’ll be part of a team who have a genuine interest in your success. They’re classes are kept small which means your mentor will have more focus on you.

“The instructors took time to understand each student... and provided tailored instruction. I also really enjoyed the collaborative classroom setting – I learned a lot from my fellow students. The instructors were brilliant and passionate and the Academy Xi family were extremely supportive.” – Academy Xi graduate

Gain the confidence, support and knowledge to enter the next chapter of your career with Academy Xi.

Campus Locations

This course can be delivered on campus to provide you with practical training in a face-to-face learning environment. It is available to study at the following locations:

New South Wales: Sydney
Victoria: Melbourne

Want more course info?    

Enquire Now

Where Will It Lead Me?

Upon successful completion of this course you will receive a Service Design qualification from Academy Xi.

Graduates are equipped with the skills needed to transform service design and delivery within their existing positions, or in entrepreneurial ventures such as startups. 

Curious about where a career in marketing could take you? Potential job outcomes may include:

How Much Will It Cost?

Academy Xi offers affordable payment options to help you start your studies sooner:

  • Make repayments through Study Loans
  • Or, pay your course fees upfront via credit card.
  • Make repayments through zipMoney
For more information
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