Bachelor of Applied Business (Marketing)

Bachelor of Applied Business (Marketing)

Analyse markets, devise campaigns and create content that works

In a rapidly-changing business world, employers need graduates with practical experience, the ability to adapt to change and a readiness to handle big ideas.

With that in mind, Ducere and Torrens University Australia are proud to offer a Bachelor of Applied Business (Marketing) that connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

Marketing fundamentals meet 21st-century enterprise skills

Ducere’s Bachelor of Applied Business (Marketing) combines an immersive online learning experience with a practical and industry-relevant assessment model. Through this groundbreaking approach, you’ll be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

You will:

  • Develop an industry-relevant project portfolio as part of your degree
  • Learn practical insights from cutting-edge designers and startup marketers
  • Attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra and more
  • Enjoy integrated online support
  • Develop the skills employers need
  • Attain a fully-accredited degree
6975 Dūcere Career FAQs

in partnership with Torrens University
  • Qualification:
    Bachelor's Degree
  • Study mode:
    Online
  • Payment options:
    HECS-HELP may be available
    Upfront payment
  • Duration:
    2-4 years
  • Start date:
    January, April, July, October - Enquire Now
  • Awarded by:
    Torrens University
  • Location:
    Online
  • Career Outcomes:
    Marketing Manager | Marketing Consultant | Product Manager | Digital Marketing Coordinator | Market Research Analyst | View All

Want more course info?

Enquire Now

Course Rundown

Analyse markets, devise campaigns and create content that works

In a rapidly-changing business world, employers need graduates with practical experience, the ability to adapt to change and a readiness to handle big ideas.

With that in mind, Ducere and Torrens University Australia are proud to offer a Bachelor of Applied Business (Marketing) that connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

Marketing fundamentals meet 21st-century enterprise skills

Ducere’s Bachelor of Applied Business (Marketing) combines an immersive online learning experience with a practical and industry-relevant assessment model. Through this groundbreaking approach, you’ll be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

You will:

  • Develop an industry-relevant project portfolio as part of your degree
  • Learn practical insights from cutting-edge designers and startup marketers
  • Attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra and more
  • Enjoy integrated online support
  • Develop the skills employers need
  • Attain a fully-accredited degree

Ducere Online Bachelor Program

Eligibility

To be eligible to enrol in this course, you must:

  • Have completed Year 12  (or equivalent); OR
  • Have successfully completed a Higher Education qualification; OR
  • Have successfully completed a Vocational qualification (AQF Level 4); OR
  • Qualify for a Work and Life Experience Entry with demonstrated skills and knowledge gained through paid or unpaid employment, formal learning and/or non-formal learning (presented on a current resume with attached cover letter).

In this business marketing course, the key areas you will cover include:

  • Advanced Digital Marketing
  • Competitive Market Positioning
  • Marketing Strategy and Planning
  • Project Management and Leadership
  • Innovation and Design Thinking
  • Big Data and Market Research
  • Brand Development and Product Management

Ducere delivers Australia’s most innovative online degrees, together with its university partners. We believe that to be the best you need to learn from the best. With Ducere, you will gain insights from a global faculty of 250+ world leaders including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more. You will gain practical skills by solving real-world projects with our industry partners such as KPMG, PwC, Disney, ATO, Telstra, Make-A-Wish and many more.

Over 44% of Ducere Students Receive a Salary Increase or Promotion Before Graduating.

  • No Exams. Real business projects.
  • Tailor your assignments to your passions
  • Unparalleled student support
  • $1.4 million in scholarships awarded in the last 3 years
  • Eligible Australian Students pay nothing upfront with FEE-HELP

When you study online with Ducere Global Business School, you'll benefit from:
· Personalised student support from a friendly professional team, dedicated to enhance your learning journey
· One-on-one guidance and feedback from experienced academics
· An advanced online platform and access to study materials via mobile app
· Study when it suits you - full-time or part-time, and anywhere on any device
· Fast-track your degree with accelerated options and graduate sooner!
· Early exit qualification options available
· Exclusive digital insights from top business leaders including Fortune 500 CEOs, billionaires and philanthropists
· Applied, practical industry projects and events with Ducere's partners: NAB, Telstra, Medibank, Spotless, Make-a-Wish, Linfox, Slater and Gordon and 20th Century Fox

Where Will It Lead Me?

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Applied Business (Marketing) from Torrens University Australia.

Learning outcomes

  • Thorough knowledge of marketing fundamentals and their evolution in the digital landscape
  • Skills to develop and manage marketing strategies that are culturally sensitive and globally adaptable
  • Identify, analyse and solve marketing challenges within both new and established organisations
  • Skills to self-start and self-manage work-related projects within digital environments
  • Ability to identify, analyse and solve business challenges within both new and established organisations
  • Knowledge of the ‘triple bottom line’ of business, considering the impacts business decisions have on not only financial outcomes but social and environmental outcomes as well

Curious about where a career in business could take you? Potential job outcomes may include:

How Much Will It Cost?

If you are an Australian citizen, you may be eligible to receive a government HECS-HELP loan, meaning you can defer payment of your fees.

Alternatively, you can pay your course fees upfront.

HECS-HELP You may be eligible to receive HECS-HELP for this course!

This course can be paid for through the HECS-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $46,620 (2020-21 income year).

Find out more about government study loans here.

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