How to Become An Advertising Or Marketing Professional
5 Courses
Advertising and Marketing Professionals help shape how the world sees products and services. They build campaigns, study consumer trends, and bring creative ideas to life across digital and traditional channels. It is a role that rewards both creative thinkers and data-driven problem-solvers.
Every day brings a mix of planning, research, and teamwork. You might be mapping out a new campaign, digging into consumer data, or pitching a strategy to a client. It is a fast-paced career that keeps you on your toes.
Market research plays a big part in the job. Professionals study what consumers want, spot new growth opportunities, and advise on pricing, promotion, and distribution. They work with designers, copywriters, and analysts to bring each campaign together.
The field is growing fast. Over 103,100 people work in advertising and marketing across Australia (Jobs and Skills Australia, 2025). Around 3,000 new positions are added each year. The sector is strong in both big cities and regional hubs. Explore advertising and marketing courses on CareerFAQs to take your first step.
Career Outlook for Advertising or Marketing Professional
Australia’s advertising and marketing sector is strong and growing. Over 103,100 people are employed in advertising and marketing roles nationally (Jobs and Skills Australia, 2025). Annual employment growth runs at around 3,000 positions a year, which signals solid long-term demand.
The workforce is relatively young, with a median age of 36 (ABS Labour Force Survey, 2025). Women make up 63% of all advertising and marketing professionals, reflecting an inclusive and growing field. Around 82% of roles are full-time, with an average working week of 42 hours (ABS, 2021 Census).
The median full-time weekly salary is $1,957 (ABS Survey of Employee Earnings and Hours, May 2025). That is around $102,000 a year. Roles are most common in Victoria (35.8%), New South Wales (33.9%), and Queensland (16.1%) (ABS Labour Force Survey, February 2026). With strong demand and a growing workforce, this is a solid choice for anyone who enjoys creative and strategic work.
About the author
Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.
