Bachelor of Fashion Marketing and Enterprise

Bachelor of Fashion Marketing and Enterprise

Prepare to become a next-generation leader in the fashion industry with this Bachelor of Fashion Marketing and Enterprise, delivered by Billy Blue College of Design at Torrens University Australia.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Free Adobe Creative Cloud Pro licence

You'll receive a free Adobe Creative Cloud Pro licence for the entire time you're studying Design with us.

Exclusive industry partnerships

We’ve partnered with industry leaders including Vogue Australia and Fashion Queensland, to offer you internship, mentoring and scholarship opportunities.

34637 Billy Blue College of Design Career FAQs

in partnership with Torrens University Australia
  • Qualification:
    Bachelor's Degree
  • Study mode:
    Online
    On Campus
    Blended
  • Payment options:
    FEE-HELP may be available
    Payment plan
    Upfront payment
  • Duration:
    3 years full time, 6 years part time, 2 years accelerated
  • Start date:
    Enquire Now Enquire Now for upcoming start dates
  • Awarded by:
    Billy Blue College of Design
  • Location:
    NSW, VIC, QLD
  • Career Outcomes:
    Marketing Manager | Advertising or Marketing Professional | Brand Manager | Marketing Communications Consultant | View All

Want more course info?

Enquire Now

Course Rundown

Prepare to become a next-generation leader in the fashion industry with this Bachelor of Fashion Marketing and Enterprise, delivered by Billy Blue College of Design at Torrens University Australia.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Free Adobe Creative Cloud Pro licence

You’ll receive a free Adobe Creative Cloud Pro licence for the entire time you’re studying Design with us.

Exclusive industry partnerships

We’ve partnered with industry leaders including Vogue Australia and Fashion Queensland, to offer you internship, mentoring and scholarship opportunities.

Eligibility

To be eligible for this course, students need to have:

  • Completed Year 12 (Australian secondary school certificate) or equivalent, OR
  • Successful completion of a Vocational qualification (AQF Level 4), or above, OR
  • Successful completion of a Higher Education qualification, OR
  • Work life experience demonstrating the ability to undertake study at the required level.

While completing the Bachelor of Fashion Marketing and Enterprise qualification delivered by Billy Blue College of Design at Torrens University Australia, you will study the following subjects:

Year 1

  • Design Context
  • Design Studio 1
  • Design Studio 2
  • Digital Design Foundations
  • Marketing Fundamentals
  • Fashion Concepts
  • Introduction to Entrepreneurship
  • Customer Experience Management

Year 2

  • Design Studio 3
  • Problem Based Learning Studio
  • Discover, Define, Develop, Deliver
  • Digital Marketing and Communications
  • Future Fashion Retail
  • Fashion and Social Media
  • Enterprise Management Systems
  • Market and Audience Research

Year 3

  • Social Enterprise
  • Work Integrated Learning
  • Fashion Marketing and Brand Development
  • Outsourcing Practice
  • Fashion Buying and Merchandise Planning
  • Double Capstone

Billy Blue College of Design is the design and creative technology faculty at Torrens University Australia, and home to the industry’s best and brightest. They’re known for our engagement with industry and employability focus, with courses developed in collaboration with industry leaders.

You'll study in iconic, inspirational spaces where ideas flourish, and our educators are adventurous and eager to share their craft, and industry contacts. During your studies, you’ll master the practical skills you need back up your imagination and gain the commercial skills you need to scale up your career.

Best of all, university admission needn’t be a worry. You don’t need an ATAR to study with Billy Blue, just a passion to learn, and that hard-earned work-life experience counts too

You’ll benefit from the dedicated support of Course Advisors and Success Coaches, who can help you navigate your career dreams and study goals.

And, with all your course materials online, and the option to study full or part-time, on-campus, online, or a blend of both it's all about flexibility.

Where Will It Lead Me?

On completion of this course, you will be awarded the nationally recognised Bachelor of Fashion Marketing and Enterprise qualification, delivered by Billy Blue College of Design at Torrens University Australia. The world of fashion will be your oyster, and you'll be fully prepared to take on a range of fashion related roles in business and marketing.

Curious about where a career in fashion design could take you? Potential job outcomes may include:

How Much Will It Cost?

Total cost for this course is $84,840 (24 subjects at $3,535 per subject).

Students may be eligible for scholarships covering up to 30% of the fee, making the discounted fee $59,388.

Billy Blue College of Design offers a number of easy payment plans or the ability to pay per subject or per semester as you go.

Eligible Australian students may choose to defer some, or all, of their tuition fees through FEE-HELP, a loan scheme repaid through the tax system based on income.

Please enquire for further details.

FEE-HELPYou may be eligible to receive FEE-HELP for this course!

This course can be paid for through the FEE-HELP government loan scheme. If you are an Australian citizen or hold a permanent humanitarian visa, you may not need to pay upfront.

Instead, the Australian government will pay your course fees directly to the provider on your behalf. You'll begin repaying your loan through the tax system once you start earning more than the minimum threshold of $48,361 (2022-23 income year).

Find out more about government study loans here.

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