Diploma of Sales and Marketing

What is diploma of sales and marketing?

A diploma of sales and marketing is an AQF level 5 qualification that develops skills in customer acquisition, campaign planning, digital marketing and sales strategy. Students typically learn how to research markets, manage brand positioning and convert leads into revenue. Many courses also cover CRM tools, social media and analytics, preparing you for roles in the broader Marketing Industry.

How long does a diploma of sales and marketing course take in Australia?

Courses in this area usually fall between 1 and 3.5 years in Australia, depending on level and study load. A Certificate IV pathway often takes around 1 year full-time, while a Diploma can extend to 1–2 years, especially if studied part-time. Some providers offer accelerated or self-paced options within the 1–3.5 year range.

Can I study diploma of sales and marketing online in Australia?

Yes, students can complete this qualification fully online, on-campus, or through blended delivery with many Australian RTOs, TAFEs and universities. Online study is common for working professionals who need flexible, self-paced schedules. On-campus options may include evening or weekend classes for 1–3.5 year programmes. To compare flexible options, you can browse relevant Online Courses.

How much does a diploma of sales and marketing course cost?

Tuition fees vary widely by provider, state and whether you study at Certificate IV or Diploma level. As an AQF 4–5 qualification, pricing is typically similar to other VET marketing courses delivered over 1–3.5 years. Eligible students may access VET Student Loans, fee-free TAFE in some states, or other state-subsidised training programmes to reduce upfront costs.

What jobs can I get with a diploma of sales and marketing qualification?

Graduates commonly move into roles such as Marketing Officer, Digital Marketing Coordinator, Marketing Executive or Social Media Manager. Some also take on entry-level sales and account management positions in agencies, retail, technology and professional services. This qualification can be a pathway into more senior marketing management roles with further experience or higher study. To explore one pathway, see How to Become Marketing Officer.