Double Diploma of Social Media Marketing and Marketing and Communication


How Much Will It Cost?
Pay a discounted price of $5,295 upfront or from $61 per week with a payment plan.
Enquire to find out more.
Course Rundown
The Double Diploma of Social Media Marketing (10904NAT) and Marketing and Communication (BSB50620) from College for Adult Learning, is perfect for those looking to equip themselves with both essential social media and marketing skills.
You’ll develop high-level management skills to create marketing plans and strategies, with the hands-on skills to write persuasive content and seek new opportunities to advance your business.
In addition to essential marketing skills, you’ll learn key social media skills to increase your online presence both organically and with paid strategies, build your brand identity on social channels and drive users to your website to become paying customers.
This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.
You’ll learn how to:
- Identify, evaluate and take advantage of marketing opportunities by analysing market data.
- Develop social media strategies by identifying your audience, choosing the right channels for your purpose.
- Establish organic and paid social media presence to increase brand reach.
- Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.
Eligibility
The Diploma of Marketing and Communication (BSB50620) requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units:
- BSBWRT411 – Write complex documents
- BSBCMM411 – Make presentations
- BSBCRT412 – Articulate, present and debate ideas
- BSBMKG433 – Undertake marketing activities
- BSBMKG435 – Analyse consumer behaviour
- BSBMKG439 – Develop and apply knowledge of communications industry
OR
- Have two years equivalent full-time relevant work experience. You will be required to submit evidence and complete a short eligibility conversation with one of CAL’s Learning Coaches.
Find out more in your Course Guide, or speak to one of CAL’s Learning Consultants.
FAQS
Feel like you’re truly cared for at the College for Adult Learning! Here, their friendly team will tailor their support services to cater to YOUR needs. Be teamed with a Student Success Advisor who will work closely with you to help get you the best outcomes.
Recent HR graduate Fiona states “I know that if I need support it was available ...the feedback was incredible, very attentive! She spent a lot of time taking me through things that I may have missed.”
When you study with CAL, you’ll be supported by our Real Outcomes Guarantee, ensuring you get real-world results from your studies - not just a piece of paper.
CAL promise to give you all the resources we can to help you achieve your goal, whether that’s to upskill, refocus your career, or get that promotion.