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How to Become A Digital Marketing Assistant

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What is a Digital Marketing Assistant

A Digital Marketing Assistant is your way into one of Australia’s most in-demand careers. You help businesses connect with customers online through social media, email, and web content. It’s a hands-on role where every day is different.

Day to day, you schedule posts, draft content, run email campaigns, and track what’s working. You work as part of a team with designers, strategists, and senior staff. The variety makes the role both busy and fun.

You don’t need years of experience to get started. A Certificate IV in Marketing and Communication (BSB40820) gives you a strong base. Many people also build skills through free Google or Meta courses.

From here, you can grow into roles like social media manager, SEO specialist, or digital marketing coordinator. With businesses spending more online each year, the need for skilled digital marketers keeps rising.

Find online and in-person Marketing courses

Career Outlook for Digital Marketing Assistant

The outlook for Digital Marketing Assistants in Australia is positive. Businesses in all fields are spending more on digital. This drives steady demand for junior marketing workers. Jobs and Skills Australia reports 103,100 people employed as Advertising and Marketing Professionals. Job growth is around 3,000 new roles per year (Jobs and Skills Australia, 2025).

The median weekly earnings for Marketing Professionals are $1,957 before tax (Jobs and Skills Australia, 2025). That is around $102,000 a year for experienced workers. Entry-level assistants usually start at around $55,000 and grow with experience. The part-time share is 18%, so flexible hours are possible.

Women make up 63% of the marketing workforce, a good gender mix. The median age is 36 and most roles are full-time. With digital skills now vital across retail, finance, education, and media, career growth for skilled assistants is strong.

On this Article

Introduction

Average Salaries

Resources

Steps to Become a Digital Marketing Assistant

Step 1: Complete a Certificate IV in Marketing and Communication (BSB40820)

Enrol in the Certificate IV in Marketing and Communication (BSB40820) at a TAFE or registered training organisation (RTO). This qualification takes around 12 months full-time and covers content marketing, social media, SEO, and data analysis. It is the most direct VET pathway into a digital marketing role and has no formal entry requirements.

Step 2: Earn free digital marketing certifications

Complete free online certifications to build skills in key tools. Google offers free certificates in Google Analytics 4, Google Ads, and its Digital Garage program. Meta Blueprint covers Facebook and Instagram ads. These certifications are well known to Australian employers and each takes 10 to 40 hours to complete online.

Step 3: Gain practical experience

Apply for internships, volunteer work, or junior roles to build a real-world portfolio. Many employers value hands-on experience as much as formal study. A 3 to 6 month internship at a marketing agency or in-house team gives you proof of practical skills. Start building your portfolio during or after your Certificate IV.

Step 4: Join the Australian Marketing Institute (AMI)

Become a member of the Australian Marketing Institute (AMI) to access professional development and industry networks. Student membership is available and low-cost. AMI membership supports career growth and helps you stay current with industry trends. It also adds credibility to your profile.

Step 5: Pursue a Diploma of Marketing and Communication (BSB50620)

Once you have 1 to 2 years of experience, consider upgrading your study. The Diploma of Marketing and Communication (BSB50620) is available at TAFE and RTO institutions. This takes 18 to 24 months part-time and covers digital strategy, brand management, and campaign planning. It opens doors to senior coordinator and specialist roles.

What does a Digital Marketing Assistant do?

A Digital Marketing Assistant is kept busy with a mix of creative and data tasks every day. You might start the morning scheduling posts and checking analytics. Then you draft emails, update website copy, or make content for upcoming campaigns. You work with designers, senior staff, and sometimes clients to keep things on track. From running keyword research to helping plan a product launch, no two days look the same.

Tasks

A Digital Marketing Assistant is at the centre of a company’s online marketing efforts. You help build the brand’s digital presence and keep audiences engaged across multiple channels. The role blends creative work with analysis, making it a great place to develop a wide set of skills.

  • Content creation — writing blog posts, social media copy, and email campaigns to connect with audiences
  • Social media management — scheduling posts and tracking engagement across Instagram, LinkedIn, and Facebook
  • Campaign analytics — monitoring website traffic and social metrics to report on what is working
  • Email marketing — helping to build and send email campaigns that drive clicks and conversions
  • SEO support — optimising website content to improve search engine rankings and drive organic traffic
  • Market research — researching industry trends and competitor activity to inform future campaigns
  • Graphic design support — creating basic visuals for posts, ads, and landing pages using tools like Canva
  • Event coordination — helping to plan and promote webinars, product launches, and online promotions
  • Administrative support — managing schedules, tracking project timelines, and keeping asset libraries organised

Skills for Success

To do well as a Digital Marketing Assistant, you need both creative and data skills. Good writing helps you craft posts and emails that grab attention. You’ll also use tools like Google Analytics and social media dashboards every day.

Being organised and detail-focused is a big plus. You’ll often run several tasks at once, from scheduling content to tracking campaign results. The ability to adapt quickly also matters, since new tools appear all the time in digital marketing.

Skills & Attributes

  • Written and verbal communication
  • Social media platform management
  • SEO fundamentals and keyword research
  • Data analysis and reporting
  • Email marketing and CRM tools
  • Basic graphic design (e.g. Canva, Adobe Photoshop)
  • Web content management systems
  • Google Analytics and digital ad platforms
  • Time management and organisation
  • Attention to detail
  • Creative thinking and problem solving
  • Teamwork and collaboration
  • Adaptability to new tools and trends

Average Salaries

The average yearly salary for a Digital Marketing Assistant in Australia is around $65,000 (source: SEEK Career Insights, 2026). Entry-level roles start near $55,000. Pay can rise to $80,000 or more with experience and specialist skills.

min $55 K

max $80 K

av $65 K

About the author

Laura Atkinson - Course Finder Groups
Laura Atkinson

Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.