How to Become A Digital Marketing Strategist
1 Courses
A Digital Marketing Strategist shapes how brands connect with their audiences online. They plan and run digital campaigns across social media, search engines, email, and websites. If you love data, creativity, and seeing campaigns come to life, this could be the career for you.
Day to day, you study consumer trends, manage campaign results, and work with creative teams. Digital Marketing Strategists use tools like Google Analytics, Meta Ads Manager, and email marketing platforms to measure results. Every decision is backed by data, so you can see the real impact of your work.
There are roles in almost every industry, from tech startups to retail, healthcare, and government. You might specialise in search engine optimisation (SEO), paid ads, social media, or content strategy. The more skills you build, the more career options open up.
Advertising and Marketing Professionals in Australia number over 103,000. Around 3,000 new jobs are added each year (Jobs and Skills Australia, 2025). Find digital marketing courses to get started at Career FAQs.
Career Outlook for Digital Marketing Strategist
A career as a Digital Marketing Strategist offers great prospects right now. Advertising and Marketing Professionals in Australia number around 103,100. Around 3,000 new positions are added each year (Jobs and Skills Australia, 2025). The median age in the field is 36, and 63% of workers are women. Most roles are full-time, with an average of 42 hours per week. Future demand is rated as strong.
Pay is solid for skilled Digital Marketing Strategists. Median weekly earnings for Advertising and Marketing Professionals are $1,957 (ABS, May 2025). This works out to around $102,000 per year. Entry-level roles often start at around $70,000 a year. With skills in paid search or marketing tools, pay can reach $140,000 or more.
Digital marketing is one of the fastest-growing job areas in Australia. Every industry needs skilled digital marketers, from retail and finance to health and government. AI tools and new social media platforms are changing how brands talk to customers. This drives demand for strategists who get both data and creative work. Those who keep learning will find plenty of room to grow.
About the author
Laura Atkinson is an Account Management and SEM specialist at Course Finder Group with six years' experience in the Australian education sector. She works day to day with universities, TAFEs and independent training providers, which gives her a close view of how courses map to real career outcomes. She writes practical guidance on career pathways, choosing the right qualification and what to expect when moving into a new field.
