Digital Marketing Strategy

RMIT Online’s Digital Marketing Strategy course provides professionals with the skills and tools to design and implement effective marketing strategies. This program explores key elements such as the marketing mix, campaign objectives, and the different stages of the marketing funnel – awareness, consideration, conversion, and retention. Through real-world applications, participants will learn how to build brand awareness, attract customers, and drive engagement for business growth.

Throughout the six-week course, learners will engage in hands-on projects that involve creating a multi-channel marketing strategy, developing audience personas, and mapping customer journeys. The curriculum is designed to cater to a diverse audience, including junior marketing professionals, entrepreneurs, and mid-senior managers from non-marketing backgrounds. With the support of industry experts and a dynamic community of learners, participants will gain valuable insights into customer behaviour, SEO strategies, and social media campaigns, ultimately preparing them for success in the evolving digital landscape.

RMIT Online is committed to fostering lifelong learning, offering flexible pathways that align with individual educational goals. By completing this course, participants will earn an RMIT credential, which can be validated and shared on social media platforms. Enquire to learn more about how this course can enhance your digital marketing skills and career prospects.